My opinion about Yves Rocher, which coincides with the position of the French women. Cosmetics "Yves Rocher": reviews of professionals and buyers French firm of herbal cosmetics willows

Yves Rocher products have more than 700 items and are sold in 80 countries around the world. It's hard to find a woman who hasn't used their makeup at least once. But how much do we know about this brand?

About company

The creator of Yves Rocher was born in the small Parisian town of La Gasilly, became its mayor, founded a botanical garden and has been successfully developing his business with his own plantations and fields for more than 50 years.

None of the company's products are tested on animals and do not contain components of animal origin.

Yves Rocher came to Russia in 1991 and since then has been actively expanding its network throughout the country. And in 2010 it became one of the three most beloved cosmetic brands among Russians and received the Love Brend award. It is easy to guess that most of the reviews about Yves Rocher cosmetics are positive.

Decorative cosmetics

Yves Rocher provides buyers with a wide range of products decorative cosmetics... It is especially convenient to select it directly on the official website, where you can tick the boxes "Skin type", "Desired result", "Texture" and "Age" in order to quickly find the desired product.

Thanks to the painstaking selection of oils and natural waxes, all products have a weightless velvety texture, which gives another reason for the emergence of laudatory reviews about Yves Rocher decorative cosmetics.

Not so long ago, this company developed a BB cream. It contains only natural ingredients, even a preservative is ordinary vitamin E, which helps the product not to deteriorate for a long time, and moisturizes the skin and slows down the aging process.

Foundations perfectly hide skin imperfections thanks to high level coatings, and most are UV protected.

Eyeshadows and eyeliners, unlike competitors in their price niche, are more stable and last throughout the day without problems.

Choosing a suitable lipstick or gloss will not be difficult - Yves Rocher has dozens of the most different colors and shades: from soft beige to bright cranberry, in addition, the palette is constantly changing and supplemented, depending on consumer demand. The main plus is the absence of harmful substances in the lipsticks, such as parabens, used by other companies to ensure a longer shelf life of products.

Decorative cosmetics "Yves Rocher", according to cosmetologists, is suitable for any type of skin, but, of course, if you are allergic to any plant or fruit, then you need to carefully read the composition of each specific product and select products strictly individually.

Anti-aging cosmetics

All anti-aging cosmetics companies constantly have to improve old ingredients and find new ones, as well as look for new ones. better ways fight against age-related skin changes and wrinkles.

"Yves Rocher" does not lag behind others and not so long ago released a new line of products in this category called Serum Vegetal, which contain a unique component - an extract of a South African plant with a difficult-to-remember name, crystal mesembriantemum. It increases the production of mTor protein by 32%, thereby helping the skin to fight the harmful effects of sun exposure.

A little about the means themselves.

For the eye contour - lifting effect modeling cream. It is conveniently applied with a special applicator, the tube itself is of a small elongated shape. No smell, absorbs well, has White color, not too thick consistency. About this anti-aging cosmetics "Yves Rocher", customer reviews agree that after 3-5 applications, wrinkles under the eyes become less noticeable.

The Natural Radiance Anti-Wrinkle Serum is quickly absorbed, has a mild scent, and does not leave a greasy feeling on the face. After two weeks, the wrinkles become less visible, but if you stop using the product, the effect will quickly disappear. Worst of all on the forehead wrinkle. According to the reviews of professionals, Yves Rocher cosmetics are not suitable for getting rid of wrinkles.

Night cream for smoothing the skin surface "Natural Radiance" customers like it, especially in winter period when the skin becomes drier. A small minus is poor absorption, for a day cream this would be completely unacceptable, but for a night cream, in principle, it is not so important, especially if you take into account a good result.

Creams

The choice of creams at "Yves Rocher" is huge: there are products for the face, hands and feet; nourishing and moisturizing; with a wide variety of smells. The series also differ depending on the age category (25, 35, 45 and 50+ years), and for problem skin, prone to acne and inflammation, separate remedies are provided.

Each series in its composition contains only those herbal ingredients that will be useful for a specific type and age of the skin. Experts say that each of these components is carefully selected and tested for safety before being put into production.

One of the most popular, according to customer reviews, cream from Yves Rocher cosmetics is Hydra Vegetal. The manufacturer promises intense hydration for 24 hours, elasticity, beauty and smoothness of the skin as a result of application and does not deceive.

The texture of the cream is pleasant, light, slightly watery. It is absorbed almost instantly, leaving the skin soft and velvety. After the first days of use, minor irritations and peeling of the skin disappear, while the pores are not clogged. Non-pilling, therefore ideal as a make-up base.

Among all Yves Rocher face cosmetics, according to reviews, the leader is the Biocare series, which consists of two serums: Energy Day and Night Treasure, lotions, creams and lip balm with a regenerating effect.

The serums are based on the extract of fourteen plants, including jojoba and sesame oils, which help to intensively nourish the skin and smooth fine wrinkles. And lip balm contains tiny shimmery particles, so it can be used as a gloss.

However, the creams and masks of this company are not suitable for everyone; before use, you must definitely test the new product on a small area at the bend of the elbow, if an allergic reaction does not appear - redness or rashes, then you can buy and use.

For body

In the summer of 2017, Yves Rocher renewed its legendary Les Plaisirs Nature skincare line, creating 80 products with 10 flavors: almond, mandarin, coconut, mango, lemon, raspberry and mint, olive, lavender, vanilla, strawberry. Shower gels, scrubs, body milk and gommage, nourishing oil - all this can be bought in one batch, by choosing the scent you like. Most of the positive reviews about Yves Rocher cosmetics come from the Strawberry Glade and Coconut", Which, by the way, includes sugar for the bath.

For hair

Most brands use ammonium sulfate in the production of shampoo, which negatively affects the condition of the hair, especially if you wash your hair every day. "Yves Rocher" replaces it with a safer, albeit also chemical, TEA-sulfate, so these shampoos are suitable for daily use. Since TEA is more expensive than ammonium, the prices for Yves Rocher shampoos are also much higher than the usual market prices.

Several series are on sale at the same time, each for a certain type of hair. For example, a series with camellia and red grapes is suitable for fatty ones, and for brittle and severely damaged ones - with calendula and oats.

For maximum effect, it is recommended to use the whole series (shampoo, conditioner, mask). It should be remembered that hair tends to get used to the effects of any components, therefore, cosmetics should be changed at least once every two months.

Perfumery

The collection of Yves Rocher fragrances has many types, the first appeared in 1976, and the latest in 2017. Famous perfumers such as Annick Menardo, Oliver Cresp, Philip Romano, Christine Nagel and many others are working on their creation.

Often in Yves Rocher stores they give a perfume sample a gift. Most popular with customers are the sweet Black Vanilla, the violet Comme une Evidence and the sea freshness from Ming Shu.

For men

Men's cosmetics "Yves Rocher", according to customer reviews, with a small selection and a fairly high price, is of very good quality. From the old series, after shave balm with ginseng was popular, and from latest collections The less sticky, faster-absorbing Fraicheur Homme with Aloe Vera was in greatest demand. It is especially well suited for those who have very sensitive skin that requires moisturizing and softening after shaving.

In the composition - shea butter, chamomile extract and aloe pulp, after application, a pleasantly soothing slight sensation of chill on the skin remains.

Pros of "Yves Rocher"

Besides quality and reasonable prices? "Yves Rocher" gives customers a few more bonuses, among them:

free delivery up to two weeks when ordering for a certain amount;
monthly promotions and gifts to holders of personalized cards;
frequent sales;
bright catalogs, which are even issued in Braille, especially for blind women and men;
respect and care for each client: birthday cards are sent with congratulations and an invitation to receive a free gift.

All this has a positive effect on consumer reviews of Yves Rocher cosmetics.

In conclusion, I would like to say that, despite the numerous positive reviews about Yves Rocher cosmetics, unfortunately it is not suitable for everyone. In addition to the high price, the natural ingredients that make up the composition can cause allergies or worsen the condition of hair and skin.

"Nature is the source of beauty"

The Yves Rocher company is not only a world-famous brand for the production of high-quality natural cosmetics, but also a legendary success story that has been going on for several decades. Yves Rocher is a primordially French brand that appeared in the world thanks to the dream and dedication of its creator, Mr. Yves Rocher. Today, like many years ago, all of the company's cosmetics are made from natural ingredients and has millions of fans in every country. However, let's talk about everything and in order.

Yves Rocher history

The history of Yves Rocher's development is more like a fascinating legend. More than 50 years ago, a simple and modest boy from the French town of La Gassilla began his journey dedicated to female beauty... Since childhood, Yves Rocher was fond of biology, plants and their properties, he could spend hours alone, observing the world around him. It is not surprising that a young man named Yves Rocher locked himself in the attic of his own house and spent a long time there until he created a simple but effective cream with celandine extract.

The young Frenchman was lucky that at that time he was the mayor of the city and he was worried about the constant outflow of minds to big cities, and he happily seized on the opportunity to create additional jobs - this is how the first factory for the production of cosmetics based on natural herbal ingredients was opened in the town. ... People willingly went to work there and after a few years the problem was solved.

Yves Rocher's company could have become one of many, had it not started selling its goods by mail since 1959 - it became a sensation, and, moreover, surprisingly convenient. The women liked this method of obtaining products. In addition to delivery by mail, the company did its best to create working, high-quality cosmetics at an affordable price.

In 1965, Yves Rocher published his first "Yves Rocher Green Beauty Book" - this is the official catalog of the company's cosmetics, which is still valid now, which includes all the company's products. Today it contains more than 500 brands of cosmetics, as well as advice for women. Later the book was translated into more than 20 languages of the world.

In 1969, the first Yves Rocher cosmetics store opens in Paris. The store appeared on Boulevard Haussmann in Paris and immediately gained recognition among French women.

Since 1973, Yves Rocher has changed the concept of his company and the format of stores - the active development of the network of Beauty Centers begins. From that moment on, many stores of the company combine a store and a beauty parlor, where you can not only buy products, but also get full advice from specialists.

At one time, Yves Rocher relied on natural cosmetics and made the right decision - the company's stores began to open in many countries of the world, and the number of grateful customers only increased.

Yves Rocher went further and opened his own laboratories, and also started growing plants on his own in fields and plantations. Throughout the history of development and today, Yves Rocher pays great attention to ecology and nature, which has resonated with many buyers.

The first Yves Rocher store was opened in Russia in 1991 and since then the company has only expanded its horizons in Russia and in the vastness of the CIS countries.

French President Nicolas Sarkozy has repeatedly spoken warmly about the work of Yves Rocher and called him "the great French entrepreneur." Yves himself devoted his life to improving the quality of the brand's goods, he preferred to be in the shadows and not to shine in the tabloids. Yves Rocher passed away in 2009 and the management of the family business passed to his grandson, Brie Rocher.

Why Yves Rocher

Today, Yves Rocher cosmetics are 1,500 Beauty Centers in 88 countries of the world, 30 million satisfied customers, and the Yves Rocher brand is one of the most recognizable companies in the world. The company's arsenal includes more than 700 items, including cosmetics for face and body care, decorative cosmetics, perfumes, men's line and sunscreens.

All Yves Rocher cosmetics do not contain animal ingredients and are not tested on animals. For the convenience of buyers and to enhance the overall effect, all products are presented in series.

The Yves Rocher brand is not alien to environmental problems and its specialists pay great attention to the protection of nature. The company's cosmetics are environmentally friendly, and its manufacturers are doing their best for the welfare of future generations. For the production of cosmetics, only the renewable parts of plants are used. Moreover, rare plant species are not used at all.

Yves Rocher's top products

It's no secret that over the years the company has acquired not only grateful customers, but also well-known and beloved by many cosmetic products.

Ming Shu scent (Ming Shu)
Perfume YRIA (Iria)
Hydra Seve face cream
Shower gels Les Jardins du Monde (Jardan du Monde) with aromas of almond and coffee
Les Plaisirs toilet waters

What products of Yves Rocher to pay attention to

No manufacturer can be ideal in all plans and Yves Rocher's company is no exception, the company has its own strengths and weaknesses, as well as products that have won the love of many buyers, including:

Perfume

In terms of aromatic products, Yves Rocher has no equal - their perfume and toilet waters excellent quality, with good persistence and uncommon notes. In addition, the perfume from Yves Rocher has another plus - they are affordable.

Shower gels

The company has one of best gels for a shower in its price segment - a large volume, convenient packaging, a huge assortment and constant updating with seasonal aromas. The gels foam well and the smell remains on the skin several hours after bathing.

Creams

All Yves Rocher cosmetics are made on the basis of natural ingredients, therefore, the company's creams work and fully fulfill their purpose.

What Yves Rocher gives in addition to cosmetics

Free shipping

The company very often offers completely free shipping for an order for a certain amount. The goods do not travel long - no more than 2 weeks and everything arrives in a securely packed box.

Permanent promotions and gifts

Yves Rocher does not skimp on promotions, special offers and sales. The company also actively gives gifts and additional bonuses, for example, in view of free delivery,

Customer care

Yves Rocher is a company "with a human face"; every client is loved, appreciated and respected here. The firm always gives individual gifts for personal holidays, sends congratulations and cards.

Special conditions for corporate orders

The company has prepared its own collection of gifts for the significant dates and holidays of your employees. Flexible terms of cooperation and cashless payments. The ability to make a gift in the form of a gift certificate.

Catalogs

The Yves Rocher company produces not only colorful catalogs that are loved by customers all over the world, but also catalogs in Braille for blind women.

How to buy Yves Rocher products more profitably

You can buy Yves Rocher products in three ways: in the company's branded stores, in an online store, or place an order through a mail catalog or even by phone. A flexible system of discounts operates for both new and regular customers, various gifts, promotions, bonuses and many others are offered. pleasant surprises... When buying products online, don't forget to take advantage.

Tell in more detail about Yves Rocher and my position on their cosmetics, I was prompted by comments to. Where, as I expected, it turned out that many buyers do not quite correctly perceive the principles and positioning of this French brand.

The paradox is that French women appreciate Yves Rocher for its cheapness, but at the same time they realize that they are buying a cheap product, while Russian women appreciate its affordable high cost and the opportunity to touch the French polish.

What is Yves Rocher really like?

This is a family brand, founded by Yves Rocher himself back in 1959. Now the general director of the company is his direct heir - the grandson of Brice Roche.

All Yves Rocher products are manufactured in France (nowadays it is a great rarity), and 90% of production is concentrated in the Brittany region, home to the founder of the company.

✔ The principle of long-term cooperation

It lies in the fact that the company does not seek to obtain the maximum immediate benefit quickly, but relies on long-term and stable cooperation with customers. This is expressed in the fact that before Yves Rocher, all customers are equal and do not receive more bonuses and privileges for the maximum number of purchases or for spending a certain amount in branded stores. That is, buyers are not pushed to buy a lot and at one time, but a little bit and only as needed.

Yves Rocher applies an individual approach to each client - upon presentation of a discount card in a company boutique, the client immediately receives personal offers, discounts and gifts to choose from. Plus, sales consultants see the entire history of the consumer of their products and the longer the relationship between the customer and the company lasts, the more useful tips and she receives discounts, and when she applies for aesthetic procedures, she generally feels "at home."

✔ Environmental friendliness

In creating its products, Yves Rocher strives to make them 100% natural. In addition, in 2000, Brice Roche's uncle created and headed an international wildlife fund, which is dedicated to increasing the number of green spaces and creating "new lungs" for the planet. So, the clients of the company wishing to participate in helping the ecology of the Earth can transfer their accumulated points for discounts in real money on the account with the fund. Everything is simple and without wasting cash).

✔ Authenticity

The Yves Rocher company had a turnover of 2 billion euros last year, and despite this, it continues to be a family-run business, proud of its closeness to customers, as its founder bequeathed.

✔ Reducing costs

From picking herbs in the fields to selling finished products, Yves Rocher owns the links throughout the chain. This allows you to significantly reduce production and overhead costs, which means lower prices for the consumer and be competitive in the market.

What do I personally value about Yves Rocher?

- Just great value for money.

Yes, this is not at all luxury French cosmetics, as it is customary to position this brand in our countries. But this is a great, mid-range product that fully justifies the money spent.

Example:

The price of Yves Rocher BB cream is 18 €, and now with a 50% discount (they always have some discounts) - only 9 €.
The price of Chanel CC-cream is 54 € - and no discounts or cuts for you.

Please have free funds - use Chanel. And if you want a good product and at an affordable price, then it is better to choose Yves Rocher.

- There is always a huge variety of gifts, coupons, discounts, promotions.

Yves Rocher is the most generous cosmetics brand I know! By making a purchase for 3 euros, you can get a fair share of gifts for 10 €)

Knowing how often they give out promotional codes, discount coupons and gifts, I recommend subscribing to their news in order to be able to use the opportunity on time (you can subscribe) - this way you can try many of their products and select the most suitable for yourself. Free samples are often distributed there as well.

Another plus in Yves Rocher's treasury is really generous discounts (up to 50%), and not, like other companies, deception discounts of 5-10%.

- I prefer their care cosmetics, not decorative ones.

Cons:

- Rare product updates.

- Personally, I cannot completely base my care exclusively on Yves Rocher cosmetics - for the proper effect I have to combine their products with products of higher brands. (details -).

- Being in France, buying middle-segment cosmetics is inconvenient: I seem to have spent a lot of money, but I didn’t make it to “WOW, SUPER” either ... In the sense that adding another 20 euros you can take something from the legends - the same Clinique or Clarins.

A short review about Yves Rocher for those who are too lazy to read the entire article:

Yves Rocher cosmetics are worth exactly the money we pay for them. But she's worth them! And at the same time, there is no need to flatter yourself - this is not Chanel or Dior, but in the middle price segment Yves Rocher is a clear leader. Moreover, both here and in France. The only nuance is that French women do not like the middle price segment, and everyone gravitates towards luxury).

"Nature is the source of beauty!" - the main slogan famous brand cosmetic products Yves Rocher. The quality of the products is confirmed by international certificates, and the places of growth of plant components, on the basis of which they are created, meet the strict standards of international committees on ecology. Yves Rocher not only uses the natural gifts of nature, creating unique therapeutic combinations, the history of the development of the brand is "saturated" with care and reverent attitude to all living things.

Preconditions for the development of the company

The history of Yves Rocher begins in 1959. During the first years of its existence, the company is gaining popularity. This fact is accompanied by the closed cosmetic market in France, it significantly complicated the purchase of high quality products. Yves Rocher was the first who went for revolutionary ideas in terms of distributing cosmetics, began to deliver cosmetics by mail.

The brand's cosmetics were distinguished by their natural composition, high quality and belonged to the middle price segment. The cosmetics were made exclusively from natural ingredients grown and collected in ecologically clean regions of France. The formulas of the compositions were unique, effective, the products did not cause an allergic reaction after prolonged use.

To consolidate the achieved success, Yves Rocher publishes a catalog of cosmetics with recommendations for proper care behind the skin (1965). With the "Green Book of Beauty" (that was the name of this catalog), clients had the opportunity to choose a suitable product for themselves and their acquaintances without haste, to familiarize themselves with the composition and its beneficial properties. With the help of the publication, the brand has exaggerated its popularity and has successfully established itself in the global cosmetic market. Today, the annual release of the publication exceeds 10 million copies in 20 languages of the world.

About the founder of the brand

The creator of a cosmetics brand, a successful entrepreneur, beautician, author of a well-known book on beauty and skin care, a fair leader, mayor, a person awarded the highest award "Commander of the Legion of Honor" - these words are about one person, Yves Rocher.

Yves Rocher was born in 1930 in the small town of La Gassilli (France). The boy's father had his own fabric shop and sewed hats. Yiwu was only 14 years old when the family was left without a breadwinner. The family's only income came from the sale of fabrics.

Once an old healer visited Roche's shop. In the future, she will awaken the boy's interest in herbs, tell him about useful ones, medicinal properties plants and will inspire you to search for a unique cream formula. In the attic of his house, he will set up a small laboratory, create there his first product, buttercup cream (1959).

1962 - Yves Rocher takes the place of Mayor of La Gassilli, and continues to implement his ideas for the production of medical cosmetics and perfumery. Caring for nature, beauty, excellent quality, natural products are Yves Rocher's credo.

The founder of the famous company was named Brittany of the Year in 1977 in the Brittany region and was awarded several high awards in France: Officer of the Legion of Honor (1992), Commander of the Order of the Legion of Honor (2009). Even after his death, he remained an example of the highest love for the planet and women.

Brand development path

After the successful creation of the first cream, Yves decided to open small laboratories in his hometown. They are doing a great job of studying useful properties plants, the first products are created. Roche does not have the opportunity to supply prepared cosmetics to stores, they are sent only by mail.

1969 - the company was marked by two important discoveries: the first industrial center de La Croix des Archers and its own store in Paris on Boulevard Ossmann. The second discovery was more of a forced measure: due to strikes in France, postage was difficult, which significantly hampered Yves Rocher's business.

Next year, the brand's products go global. The first branches will open in Belgium and Switzerland. Later, the secret, the effectiveness of natural cosmetics will be revealed to the inhabitants Latin America, Portugal, Italy (1987).

A novelty, another "engine" of the brand for the cosmetic industry was the presence of a specialist cosmetologist at the points of sale of cosmetics Yves Rocher (1973). Cosmetologists helped their clients to choose a product that is ideal for their skin type, and gave recommendations on care. The innovative solution has significantly increased the sales indicator and the brand rating.

I would like to note the high activity of Yves Rocher in social programs to improve the environmental situation: the Fund for the Protection of Nature is being created (1991), eco-packaging is introduced for fillers for shampoos (1993) and for other products (1996).

With the popularity of the brand, the production capacity also increases, Yves Rocher builds 3 specialized factories:

1979 - make-up products factory, Rieux;

1982 - perfumery plant, Ploёmmel;

1991 - plant for care and hygiene cosmetics, les Villes Geffs. An ecological perspective was laid in the construction of this plant. The building did not require an increase in land area, it fit perfectly into the local landscape, and the treatment system was carried out using the latest technologies.

To achieve perfect quality, Yves Rocher becomes the creator of an extensive botanical garden in Europe. Thousands of plants are grown on 55 hectares of land. Their beneficial qualities, composition and effect on the skin are studied by specialists, and these developments are introduced into Yves Rocher products. Today the property of the company has over 50 patents for its own development of active, unique components for its products.

Yves Rocher is a brand of innovative ideas. It is the first in the world to start producing environmentally friendly deodorants, where the CFC is replaced with clean air. The guide actively opposes the testing of products on animals (1989). Products developed by the brand are tested on vegetable proteins.

2000 - The company starts online sales. In 2009, the site is visited by the maximum number of Internet users, and is awarded the Favorite Beauty Site. The brand holds this title for 3 years.

2007 - Yves Rocher pledges to plant 1 million seedlings. Later, he will increase this figure to 50 million.

Brand history in Russia

Yves Rocher is the second foreign brand after McDonald's, which surprised Russian citizens with fresh, extraordinary business ideas, product presentation, and also won their recognition with lightning speed in 1991. For more than 25 years, the company has been surprising and pleasing Russian citizens with novelties in cosmetics, naturalness, and high quality.

The opening of the first boutique in Moscow was a triumph. The event was attended by so many people that the large trading floor could not accommodate everyone. Until 1994, the brand's management took a desperate step and installed turnstiles limiting the flow of visitors, the number was so great.

Next year, a new boutique (beauty center) appears in St. Petersburg. In just 6 years, 56 centers have been opened across Russia.

1997 - the famous "Green Book of Beauty" was translated into Russian. The invaluable advice of the founder of a global brand has acquired over 8 million readers.

Yves Rocher also took care of women from the provinces. Since 2001, the possibility of purchasing products by mail starts. In just one year, about 1 million cosmetic products were sent. And in 2004, Russia switched to online sales of the French brand's cosmetics.

Based on the results of an independent study by OMI (Online Market Intelligence) Yves brand Rocher has been in the Top 5 Favorite Brands in the Russian Federation since 2009, and in 2010 he secured himself in the top three and received the Love Brand award.

The company is also actively involved in environmental activities in Russia. For 2010–2015 5 million tree saplings have been planted, the French leadership is investing in the development of the Botanical Garden from Moscow State University, sponsoring the opening of a unique nature and educational project "Central Russia".

Modern rhythm of development and competitors

Naturalness, excellent quality is the main direction of the brand in the production of cosmetic products. Today the brand has over 700 different products that are used for care, treatment of the skin of the face, body, a line of makeup and perfumery.

The zest of the brand lies in its exclusive ideas aimed at preserving the beauty of nature. High-quality, natural products, interesting presentation are the key to the success of cosmetics that have conquered the world. The management strictly controls the production process at any stage, guarantees the safety of the constituent ingredients, the uniqueness of the composition formula. In addition, the components of the funds are carefully selected and tested, so the development dermatological problems from users are excluded.

Yves Rocher - unique cosmetics. It stands out among the variety of cosmetic products, has no competing brands in terms of care for nature, ecology of the Earth.

2006 - Management eliminates plastic bags in stores, giving customers a shopping bag instead. This idea saves 200 tons of plastic annually.

The brand has a small chain of natural clothing stores. The products are made from linen, wool, cotton and fabrics devoid of synthetic fibers.

2009 - The first Eco-Hotel SPA La Grée des Landes was opened. It has been awarded European certificates of the highest quality and environmental friendliness (HQE, Ecolable). The beauty salon offers treatments using its own natural and organic products.

2009 - the management of the company passed to the grandson of the founder Brie Roche. He continues to adhere to the main goal of creating beauty within the reach of every woman.

Today, residents of 80 countries use the products of a well-known brand, cosmetics are sold in 4 thousand outlets of the world, active work on internet sales. In France, one third of women recognized Yves Rocher as essential skin care products. The guide never ceases to amaze with the exclusive design of packages, graceful mini-packages that give joy, tenderness and pleasure to their owners.

Yves Rocher is a French perfume and cosmetics company that was the first to open a store on the Russian market. The first boutique and beauty salon in Moscow was opened in 1991, in St. Petersburg - in 1992. At present, the brand's products are presented in more than 300 stores in 110 Russian cities. She has earned recognition, trust and love of many thousands of Russian women in a quarter of a century. trademark Yves Rocher. The addresses of stores in Moscow are increasingly being requested on the Internet by users of search engines.

Yves Rocher: website of the Russian representative office

On the official website of the Russian branch Yves Rocher, you can find a lot of interesting information about the traditions of the brand and its history, a lot of useful information about products manufactured under a world famous brand, the possibilities and nuances of their use. In addition, you can read customer reviews of a specific product and place an order in the online store.

The addresses and phone numbers of Yves Rocher cosmetics stores in your locality or nearby cities can also be found on the website. The user only needs to provide information about his location, and the search program will tell you where the nearest store is.

"Yves Rocher" in Moscow, address: metro

There are more than 50 Yves Rocher boutiques in the Russian capital, four of which operate SPA salons (Tverskaya st., 4; Profsoyuznaya st., 19; Taganskaya st., 1/2; Mira avenue, 33).

Most of Yves Rocher stores are located within walking distance (less than 1 km) from metro stations: Okhotny Ryad, Lubyanka, Krasnoselskaya, Yugo-Zapadnaya, Airport, Sokol, Voikovskaya, Rechnoy station "," Avtozavodskaya "," Kashirskaya "," Domodedovskaya "," Kievskaya "," Baumanskaya "," Semyonovskaya "," Slavyansky Boulevard "," Molodezhnaya "," Mitino "," Alexandrovsky Garden "," Arbatskaya "," Fili, Vystavochnaya, Prospekt Mira, Leninsky Prospect, Profsoyuznaya, Belyaevo, Tyoply Stan, Street 1905 Goda, Polezhaevskaya, Shchukinskaya, Skhodnenskaya, Planernaya "," Novogireevo "," Chertanovskaya "," Prazhskaya "," Otradnoe "," Maryina Roshcha "," Chkalovskaya "," Rimskaya "," Bratislavskaya "," Shipilovskaya "" Zyablikovo "," Varshavskaya "" Boulevard of Admiral Ushakov " ...

The range of products of the brand "Yves Rocher"

Store addresses in Moscow and other cities can be easily found on the Internet. The boutiques offer a huge assortment of perfume and cosmetic products of the brand:
- means for face care: products for basic, day, night and anti-aging care, for removing makeup, moisturizing, mattifying and cleansing the skin, various gommages, masks and serums;
- decorative cosmetics and accessories for everyday and festive makeup face, lips and eyes, products and accessories for manicure and nail design;
- perfumes: floral, woody and fresh, fruity, spicy and rich aromas, perfumed care products;
- body care products: products daily care and specialized products (for nutrition, recovery and hydration, for hands and feet, for sunburn and slimness);
- hygiene products (shower gels, hand soap, deodorants) and hair care (masks, shampoos, balms, special care);
- a line of products for men (everyday and anti-aging care products, shaving products, hygiene products, men's perfumes and perfumed care products).

Yves Rocher beauty salon services

In some of the company's outlets, in addition to boutiques selling perfumes and cosmetics, there are SPA salons in which customers are provided with various types of services (addresses of Yves Rocher stores in Moscow, phone numbers can be found in the 2GIS directory).

In beauty salons, clients are offered facial treatments, corrections age-related changes, silhouette modeling, body restoration and beauty, relaxation massages, manicure, pedicure, bioepilation, lifting and lipomassage procedures, hair and eyebrow care, haircut, styling, curling and hair coloring.

Those who have visited the SPA-salon for the first time are provided with free services: personal skin diagnostics, so that you can choose the series and care programs that suit you, flash make-up.

Yves Rocher traditions

The trade mark can rightfully be proud of many glorious traditions that have formed over the entire history of its development (the addresses of Yves Rocher cosmetics stores in Moscow can be found on specialized sites).

The brand's products are distinguished by an average price range and natural raw materials. The assortment is constantly updated with wonderful new products. New products are being released, the range of colors and shades of decorative cosmetics is expanding. There are always gift cards of different denominations on sale in beautiful postcards as well as smartly packed Gift Baskets, which are very pleasant to hold in your hands and give with love and good mood relatives and friends.

The company constantly conducts various promotions and makes pleasant surprise gifts for customers. Regular customers - holders of a club privilege card - are provided with a system of discounts, as well as various gifts: food in mini-packages, jewelry, bags, cosmetic bags and other pleasant and useful little things.

Every year the company publishes an updated catalog of goods - "Green Book of Beauty" Yves Rocher ". Store addresses in Moscow and other cities are given on the last pages of the brochure.

Ecological brand concept

The eco-concept, which the Yves Rocher trademark adheres to, deserves special respect and admiration. Its essence is as follows:
- in the manufacture of products, raw materials of plant origin are used (oils, resins, wax), and the methods of obtaining extracts allow you to preserve the active components of plants;
- minimized damage to the environment when receiving raw materials - mainly specially grown plants are used in production;
- the company refused to test products on animals;
- all foaming products have biodegradable formulas;
- the packaging of goods is made from recyclable materials.

High quality herbal cosmetics, great product design, customer care - all this distinctive features the work of the Yves Rocher company. You can easily find the addresses of stores in Moscow if you wish.