Coco chanel fashion revolution. Basics of Chanel style in clothes, photos of the latest collections. Suits in Chanel style

("Little black dress").

According to Forbes magazine, the Chanel brand is now jointly owned by Alain and Gerard Wertheimer, who are the great-grandchildren of an early (1924) Chanel partner, Pierre Wertheimer.

Brand history: The era of Coco Chanel

Coco Chanel, née Gabrielle Boner Chanel, was born in 1883 in the town of Saumur in the center of France. From 1985 to 1900, the girl lived in an orphanage, where her father gave her after the death of her mother. Then, until 1902, Gabrielle was raised by nuns who taught her to sew. She subsequently worked at the Au Sans Pareil hosiery store in Moulins.

During her singing career, Gabrielle met the influential French aristocrat Etienne Balzan. It was he who helped Coco open his first store.

1909-1920: Start of activity and first recognition

In 1909, in the apartment of Etienne Balzan, Gabrielle Chanel opened small shop, which became the initial step towards one of the world's greatest fashion empires. Meeting point for the most distinguished representatives the French elite, hunters for new romances, mistresses and husbands - Balzan's apartment became the ideal place to introduce into high society new fashion on clothes that Chanel made in her small atelier. Then the first thing that brought Coco popularity and success were neat hats. They were radically different from those lavishly feathery designs that the couturier poked fun at, creating casual, minimalist hats for women.

At the same time, Chanel had a relationship with the Englishman Arthur Capel, a member of the Balzan men's club. He saw a promising entrepreneur in Coco, and in 1910 he helped buy an area in a house on rue Cambon in Paris. However, this house already housed a clothing store, so Chanel was not allowed to establish a dress shop there. Soon at this place, Coco opened her first store specializing in the sale of hats.

In 1913, Chanel boutiques opened in the French cities of Deauville and Biarritz. In both stores, the designer presented her first collection sportswear for women.

Coco simply hated the style of those ladies who came to resort cities and dressed up in ridiculous and uncomfortable things in her opinion. So the designs of Chanel wardrobe items were simple and devoid of excessive luxury.

During the Second World War, another Chanel store opened on the Rue Cambonne in Paris. It was located right in front of the Ritz Hotel. They sold flannel, straight, jackets, long jersey sweaters and blouses.

Coco bought jersey fabric, first of all, because of its cheapness, because in the first years of her design career, the financial situation of the milliner was extremely unstable. However, the soft material used primarily for the lining of clothes was perfect for simple Chanel cuts.

In 1915, Chanel's fame spread throughout France. Her clothes, due to their brevity and practicality, have become incredibly popular with women. In 1915 and 1917, the magazine noted that the name Chanel was on every woman's shopping list. At the time, the designer's boutique on Rue Cambon offered ladies simple casual plus and black ensembles. evening dresses embroidered or decorated with tulle.

By the 1920s, Chanel had already built a reputation as an extremely picky and uncompromising couturier. Following the trends of her time, she developed a dress design, beaded... Also, an ensemble of two or three items proposed by her became a model female style and it still is. He was introduced as "the form for the afternoon and evening" back in 1915.

Chanel # 5: Creating a Legendary Fragrance

In 1921, Coco Chanel presented the first women's perfume - Chanel No. 5 perfume. The history of the creation of this perfume is closely connected with the relationship between Coco and the Great Russian Prince Dmitry Pavlovich Romanov.

Chanel and the prince met in Biarritz in 1920 and spent the next year together. It was then that Dmitry Pavlovich presented his passion to the perfumer of the Romanov family - Ernest Bo, who, at the request of the milliner, helped her create her own perfume. According to Coco's idea, the scent was supposed to fully and completely embody the scent of a woman. In addition, she wanted the composition to include more different essences, and not one or two, as in the perfumes of those times.

Ernest Beau worked on the perfume for many months, mixing many ingredients. At one of the meetings with Coco, he showed her several versions of the fragrances he created. Chanel chose the fifth bottle, and, in addition, Chanel's favorite number was also 5. The designer decided to stay with this mixture of essences and named her first perfume Chanel No. 5.

The composition of the fragrance consisted of 80 ingredients, including ylang-ylang from the Comoros, orange blossom, jasmine from the Grasse fields, rose of May, sandalwood, bourbon vetiver and aldehydes - artificial ingredients, the concentration of which in Chanel perfumes was a record for those years. According to legend, when creating the scent, Bo inadvertently exceeded the dose of aldehydes in the scent, but that is why Chanel liked the scent so much. And the couturier was not mistaken in her choice, because the perfume became a hit. In addition, Chanel No. 5 is still an ageless classic, a standard of elegance and one of the most exquisite women's fragrances in the opinion of perfumers.

Chanel № 5 toilet spirits based on the original ones were created in 1986 by Jacques Polge, a perfumer of the Fashion House.

Mid to late 1920s

The founder of the successful French department stores Galeries Lafayette introduced Coco Chanel to her future partner Pierre Wertheimer. Bader himself was already a business partner of Chanel and owned 20% of the Chanel perfume label. Wertheimer became the owner of 70% of the company, while Coco herself retained a modest 10%.

Coco was forced to run her fashion business separately from her perfume business.

In 1924, Chanel introduced her first line of jewelry, which consisted of two pairs of pearl earrings: black and white. In addition to her success in the Haute Couture apparel industry, Coco has expanded the business and made the brand more diverse and her own legend more expansive and multifaceted.

In 1925, under the Chanel brand, a woman was presented, in 1926 - a little black dress and tweed, inspired by travels to Scotland. Soon Chanel opened her own near the Louvre.

Due to the success of the Chanel perfume line, Coco was increasingly unhappy with the fact that she only had 10 percent of the profits from her own brand perfume. On this basis, her relationship with partners deteriorated significantly.

In an effort to increase its profit margin, Chanel hired a lawyer to renegotiate the partnership with Wertheimer, but the process ultimately failed.

Chanel in the 1930s-1950s

In 1932, the premiere of the Chanel jewelry exhibition dedicated to diamonds took place. Some of those necklaces that were presented on her were re-presented to the public in 1993. Among them are the famous "Comet" and "Fountain" necklaces.

With the onset of the 30s, evening dresses from Chanel took on a more feminine style and became elongated. Dresses from summer collections were distinguished by bright contrasting colors, and the couturier used crystal and silver straps as decor. In 1937, Chanel first developed a clothing line for petite women.

In 1940, when France came under the control of Nazi Germany, Chanel's partner Pierre Wertheimer fled with his family to the United States. This allowed Coco to take full control of the production of the brand's perfumery. At this time, the famous scandal occurred with the couturier, caused by her relationship with the Nazi officer Hans Gunther von Dinkledge. Chanel was accused of aiding the Nazis, and immediately after the liberation of France, was taken into custody. Winston Churchill played an important role in the release of Coco from custody. However, these events left a heavy imprint on the personality and reputation of the designer, which forced Chanel to flee to Switzerland at the end of the Second World War.

After the war, Pierre Wertheimer returned to Paris and naturally intended to re-control the holdings owned by his family. To spite him, Coco Chanel created her own perfume collection and launched them on sale. Wertheimer decided to settle the conflict without legal action. He negotiated with Coco, paying her $ 400,000, 2 percent royalties and limited rights to sell her own perfume in Switzerland. Having entered into an agreement, Chanel stopped creating perfumes and sold to a partner the full right to produce them under the Chanel name, for which she began to receive a monthly stipend from Wertheimer. On this scholarship, Coco and her German beau were able to support themselves.

The return of Chanel: 1950s-1970s

Chanel returned to Paris in 1953. Then the fashionable ball was already ruled by its feminine. Coco had to admit that fashion and the fashion market had changed and she had to adapt to this evolution. Chanel needed to return to the big stage and be reminded of herself in areas such as Haute Couture, Pret-a-Porter, jewelry and perfumery.

The couturier swallowed her pride and turned to old partner Pierre Wertheimer for help, who could provide legal and financial support for Coco herself and her brand. At that time, he was busy trying to get all the rights to release products under the name Chanel. However, having decided to resume cooperation with Chanel, Wertheimer was right. The revived union again paid off with a whole list of benefits: the label regained the title of one of the most prestigious in the fashion market, the unconditional style of Chanel was accepted with a bang.

In addition, in 1953, Coco collaborated with Robert Goossens - famous jeweler of the time, developing an explosive line of jewelry that reflected the iconic Chanel style. The company also resumed the production of branded tweed suits, consisting of a jacket and decorated with strands of black and white pearls.

In February 1955, the quilted leather bags Chanel on metal chains in gold or silver. Their release date - 2/55 - became the internal name of the line that has become legendary. Like the brand's tweed suits, these bags are still in fashion.

Throughout the fifties of the twentieth century, the great taste of Coco Chanel continued to pave her way to success and worldwide recognition in a fashionable arena. Another breakthrough was Chanel's first fragrance for men, Pour Monsieur. It was also released under the name "A Gentleman's Cologne" and became the number one of all men's fragrances.

Chanel's 1957 Spring Collection won the Fashion Oscar at the Dallas Fashion Awards. Meanwhile, Wertheimer bought from Bader his 20% stake in Chanel perfumery, raising his family's total stake to 90%. In 1965, the son of Pierre Wertheimer, Jacques, began to manage this share.

Death of a legend: Chanel after Coco

On January 10, 1971, Gabrielle Coco Chanel passed away at the age of 87. Until her death, she continued to develop collections of her own brand and collaborate with other companies. For example, from 1966 to 1969, the couturier designed the uniform for the flight attendants of one of the most luxurious and prestigious Greek airlines - Olympic Airways. Before Chanel, he was only honored with such an honor.

After the death of Coco, Yvonne Dudel, Jean Casubon and Philippe Gibourg were appointed as the heads of the Chanel company. After a while, the entire Fashion House was bought by Jacques Wertheimer. However, critics stated that during his entire management of the label, he never paid enough attention to him, as he was more passionate about horse breeding.

In 1978, the Chanel brand was released Eau de Toilette Cristalle, created during Coco's lifetime. The same year saw the launch of a ready-to-wear line and the distribution of Chanel accessories around the world.

Chanel led by Karl Lagerfeld

In the 1980s, more than 40 brand boutiques were opened around the world. By the end of the decade, these boutiques were selling luxury items such as $ 200 an ounce perfume, $ 225 ballerinas, $ 11,000 dresses, and $ 2,000 leather bags. The rights to the Chanel perfume belonged only to the brand itself and were not shared with other distributors.

In 1983, a German designer was appointed to the position of chief designer of the Chanel Fashion House. He became responsible for the design of all the collections, while other designers were concerned with maintaining the classic style of the House and maintaining its legend. Lagerfeld modified the brand's style, moving away from the old Chanel lines to new chunky touches and exciting designs.

The release in 1984 of Chanel's new Coco fragrance, named after the founder of the Fashion House, supported the brand's success in the perfume market. Chanel marketers claim:

“We release new fragrances every 10 years, not every three minutes, as other manufacturers do. We do not mislead buyers and do not confuse them, putting them before a choice. They know what to expect from Chanel. That is why they come back to us again and again, at any age. "

In 1987, Chanel introduced the first Premiere.

At the end of the decade, the company's offices moved to New York.

1990s

In the 90s, the company became a leader in fragrance and marketing. Huge investments have significantly increased income. The success brought the Wertheimer family nearly $ 5 billion in profits. The brand's product lines, such as watches (which cost an average of $ 7,000 per piece), high-quality shoes, jewelry, and cosmetics, have been significantly expanded.

1996 was released female scent Chanel Allure, as a result of whose success in 1998 the brand presented its male version - Allure Homme. Even more success awaited the company after the purchase of Eres - a label of swimwear and beach fashion. In 1999, a skin care line was launchedChaneland then the first garment is presented. In the same year, under a licensing agreement with Luxottica, the brand presented the Chanel line and frames.

Chanel from the 2000s to the present

Alain Wertheimer was the chairman of Chanel during these years. Françoise Montaigne was the Executive Director and President of the Fashion House.

In 2000, the first from Chanel, the J12, were launched on sale.

In 2001, the brand presented a small line of menswear, which became part of one of the shows and was sold in the brand's flagship boutiques.

In 2002, the fragrance Chance was released. Chanel also founded Pataffection, which included five multidirectional ateliers:

Desrue, a jewelery maker;
Lemarie, working with feathers and camellias;
Lesage, an embroidery company;
Massaro, shoe atelier;
Michel, a manufacturer of ladies' hats.

The Pret-a-Porter collections were designed by the head designer of the House - Karl Lagerfeld. They are traditionally presented every December.

In 2002, Chanel continued to increase its US sales. So, by December, there were already 25 brand boutiques operating in the United States. In the same year, rumors circulated about a possible merger between Chanel and one of the largest manufacturers of luxury goods -. This data gave rise to a lot of worries, because such a merger could give rise to the largest holding - a rival to the most famous. Perhaps that is why the merger was never destined to take place.

To meet the wishes of younger buyers, in 2003, Chanel presents the Coco Mademoiselle fragrance and a line of youth clothes B-C Wear. In the same year, Chanel Haute Couture experienced such a surge in popularity that the brand opened a second boutique on rue Cambon in Paris. Wanting to enter the Asian market, Chanel is opening a 2,400 square meter boutique in Hong Kong and is also building a $ 50 million boutique in Japan in the Ginza area of Tokyo.

Influence on world fashion

Coco Chanel revolutionized the fashion world by replacing traditional corsets loose suits and long straight dresses. The couturier introduced many elements of the masculine into women's clothing classic fashion... Her simple lines led to the popularity of the boyish female body, the rejection and unnecessary luxury in a suit. Clothes from Coco Chanel also gave women more comfort in their daily life, allowing them to be more active.

Coco did fashionable fabric jersey, and her signature tweed suits have become a fashion icon of the 20s and a timeless classic in women's wardrobe.

Quilted tote bags with long chains, square jackets and pearl necklaces are also some of Chanel's iconic luxury items.

Chanel logo and knockoffs

The Chanel trademark consists of two letters "C" intertwined with each other, one of which is depicted in its original form, and the other is its mirror image. This logo was first introduced in 1925 on the bottle of Chanel # 5 fragrance. Many believe that the symbol of luck depicted by Vrubel served as a prototype for it. According to another version, the two letters "C" are the initials of Coco Chanel.

The company is currently fighting the illegal use of its logo on counterfeit products. According to representatives of Chanel, the largest number fake handbags are made in China and Vietnam. Since 1990, all authentic Chanel bags have been serialized.

Chanel stores around the world

Today, there are about 310 Chanel brand boutiques operating in the world: 94 of them are located in Asia, 70 are located in Europe, 10 - in the Middle East, 128 - in North America, 2 - in South America, 6 - in Oceania.

Chanel stores can be located in prime locations and shopping centers, departments of large department stores, airport buildings.

Official site: www.chanel.com

Cosmodrome, autumn forest, the ruins of an ancient Greek temple - wherever Karl Lagerfeld invited guests of couture shows (without leaving the walls of the Grand Palais). But this time in the cult building they reproduced ... the Seine embankment with its famous street stalls, where tourists usually buy old books and magazines. They even created several copies of books from Coco Chanel's personal library especially for the show as a prop. And in the center of the podium, a mini-version of the building of the Institute of France was erected.

Collection

It's amazing how Karl Lagerfeld manages to present new versions of the timeless classic - tweed jackets from season to season. Update of the season: the sleeves are cut to the elbow, and the maestro suggests wearing jackets with high leather gloves. It was this accessory that completed almost every look: with a bustier dress, blouses with puff sleeves, tweed "twos" and velvet dresses. Elegant as always, down to the smallest detail.

Beauty images

Make-up artists diluted the restrained tweed classics with bold aquamarine, blue and deep turquoise shades. Deliberately sloppy eye makeup, done with cream shadows, has become the leitmotif for no less hooligan hairstyles - a perfectly smooth ponytail combined with bangs from the Elvis era. And if not for the calm matte tone with peach shadows (the main distinguishing feature of Chanel's beauty images), it would have turned out to be an absolute disco.

Wedding image

Usually a couture show always closes the model in wedding dress... In the new season, Karl Lagerfeld does not change traditions, but makes adjustments: this time the Chanel couture wedding look is not a snow-white dress at all, but a mint two-piece suit - a jacket with a stand-up collar and a skirt with a high slit, decorated with floral embroidery. The final touch is a veil, and not a classic one to the floor, but a short one, up to the shoulders, fixed in the hair by a diadem in the form of a voluminous flower.

Final show

There is an unspoken sign in the fashion world: the one who goes to the final bow with Karl Lagerfeld becomes the new star of the industry. At the last ready-to-wear fall-winter 2018/19 show, she was Luna Biil, today - 18-year-old black model from Sudan Adut Akesh. By the way, she has already done Givenchy and Dior shows at this Haute Couture Week in Paris, and journalists have dubbed her the new Naomi Campbell.

His godson Hudson Kroenig also went to the final bow with Karl, this time with his younger brother Jameson.

The Chanel collection for the fall-winter 2018-2019 season, as always, surprised with its scale and showiness. On the main catwalks of the PRE-FALL and READY-TO-WEAR shows, viewers could watch the flight of Karl Lagerfeld's fantasy. It was incredible! However, first things first.

We dictate trends

TO stylish trends, dictated by the House of Chanel, all modern girls listen to. Karl Lagerfeld decides what fashion is today and what you should pay attention to in order to be in trend.

When choosing clothes, rely on sleeves. The bigger the better. This technique will favorably distinguish you and immediately make it clear who is the most fashionable here.

Metallized surfaces will also help you not to get lost among the gray crowd. They are seen not only in clothes, but also in accessories. From this interesting trend, you can create many creative images with a hint of futurism.

Attention to detail! - this is the rule that underlies many outfits from the show. For example, a fashion master suggests using earrings from different sets. It's very stylish!

The combination of textures is at the peak of popularity today and each designer uses this trend in his own way. Karl Lagerfeld, for example, is passionate about the combination of fur and knitwear.

Stylish combination of fur and knitwear

The fashion house offers to bet on natural fabrics when choosing clothes for the cold season.

Natural fabrics and bright print

Concerning fashionable cut clothing, Chanel uses feminine elongated silhouettes. We think it is very sophisticated and comfortable in autumn and winter.

Can you imagine a new women's collection from Chanel without a beautiful tweed? We are not! So in the fall-winter season, Karl Lagerfeld presented suits, trousers, dresses and skirts from this beautiful and comfortable material.

Color palette

The color palette from Chanel this season is ruled by softness and naturalness. The mutedness and nobility of gray have become the basis of many stunning looks. It was joined by mint, pink, pale blue and all shades of brown.

Stylish combinations are based on cream and blue. The classic combination of black and white also takes place. The brightest shade was scarlet.

What clothes to pay attention to

After watching the video of the Chanel fall-winter 2018-2019 collection, we have highlighted the most interesting clothing items that will definitely be the most trendy this season.

The fashion house has once again proved that a long coat looks noble, presentable and very feminine. V colors outerwear dominated by a monochrome palette from light gray to black. Not without the classic tweed color with a cage.

The dresses in the fall-winter collection support the trend of maxi lengths. Such knitted models look very cozy - just what you need for severe cold weather. Also on the fashionable Olympus were dresses with asymmetry and an interesting play of textures.

Warm and comfortable dresses

I would also like to mention evening dresses. The show was dominated by floor-length models, with guipure inserts, voluminous bottom, fringe and ruffles. All of them were distinguished by their showiness and luxury.

If you want to keep up with the main trends from Chanel, it's time to replenish your wardrobe with bell-bottomed trousers. The most current models expand from the hip level. You can experiment not only with color, but also with fabric. An absolute must-have - models in leather, tweed and denim.

Fashionable looks with trousers

Classic tweed ensembles were diluted with clothes made of light chiffon and royal tulle. Chanel chose to use sparkling sequins and feathers for the finish.

The main thing of a stylish and comfortable wardrobe for the cold season is a sweater. So warm and cozy, there should be more than one copy in your closet. Preference, as always, is given stylish models that can be used in a variety of ways. This version from Chanel will be long and laconic. Fashionistas are invited to combine it with leggings, berets and an accordion bag.

Fashionable, warm and versatile sweaters

Chanel perfectly combined the dynamism of the silhouette, elegance and femininity in a trouser suit. The top and bottom are necessarily made of the same material, and Chanel focused on an unusual cut.

Feminine and elegant pantsuit from Chanel

Madame Coco's little black dress experiments are endless, and fashion house he actively uses it. This season they introduced a new version classic model Is a combination of lace, guipure and various styles. They look so graceful and feminine that every fashionista will want to replenish her wardrobe with at least one such stylish dress.

It is impossible to imagine a business image of a modern girl without a beautiful blouse. It is ideal if there are several interesting models in her fashionable arsenal. The best way according to Chanel it is a blouse with sleeves-lanterns, play of fabrics, flounces or with an original collar.

Karl Lagerfeld is sure that the practicality of the jacket does not negate its stylish look. He proves this with models with interesting cut and decor in the form of zippers and unusual collars. home color palette- universal white and black colors.

A fur coat can be a luxurious alternative to a jacket. short length... Variants with wide sleeves, a combination of different types of fur, as well as experiments in uniform.

Stylish shoes

Among the shoe trends I would like to note:

cracked leather ankle boots;
spectacular gold boots;
laconic black boots;
flat shoes with copper or gold plating.

Fashion bags

Thinking over the bags for the show, the master decided to surprise us interesting options in different styles. Creativity mixed with elegance, shocking with classics, and therefore the collection turned out to be very interesting.

Models demonstrated clutches decorated with many small crystals - the standard of luxury and chic.

The effect of cracked and aged leather on the bags was also noticed. Such original bags were mainly represented dark colors.

Makeup

Especially for the fall of 2018, Chanel released a collection of cosmetics dedicated to eye makeup. the main role it is devoted to deep saturated shades that always catch admiring glances to the eyes. Chanel presented Ombre Premiere palettes with creamy and powdery eyeshadows and ready-made color solutions for flawless makeup.

The Les 4 Ombres Road Movie eyeshadow set borrows beautiful shades from the seascape: beige and blue-green with a slight bronze tint.

Chanel 2018-2019 makeup

The kit for sculpting Palette Essentielle in 3 variants with different saturation made a real sensation.

Sculpting Kit Palette Essentielle & Eyeshadow Kit

Now let's talk about the looks of the models from the Chanel show, because this is the perfect source of inspiration. Here are the main features of fall-winter makeup from the fashion house:

an even tone with soft natural sculpting and its subtle hint of highlighter and blush;
main focus on the eyes: the upper eyelid in technique smoky eyes, and the bottom with glitter;
natural and wide eyebrows;
lips of a nude shade.

The Chanel fall-winter 2018-2019 show offered fashionistas new stylish ideas for outfits. Of course, not every girl can afford original clothes from Chanel. But everyone, without exception, can adopt the ideas of combinations and the main trends!

Coco Chanel began her life in poverty, eventually becoming a trendsetter. Coco Chanel's revolutionary ideas were directed against the stiffness of corsets and awkward hairstyles. The desire to look always confident and respectable business woman will help to embody Chanel's style in clothes, photos of new collections can be seen in the selection. Any woman will become a model of impeccable style if she remembers a few principles from Mademoiselle Coco.

Coco Chanel presented the rules of an innovative style that has not lost its relevance to this day. Its popularity came at a time of crisis, when jersey and tweed were available from the available fabrics. She customized outfits directly on the models, experimented with styles, creating fashion for any woman, regardless of her status in society. Not only aristocrats could wear designer outfits, but even maids flaunted in Chanel suits.

The traditions of Mademoiselle Coco continue to be embodied in reality by Karl Lagerfeld, who runs the fashion empire. He has developed and improved the Fashion House, every season presents new interesting collections of clothes from Chanel. Similar fashion trends suitable even for women over 40 years old who have reached the top of the career ladder. The main rule is luxury, restraint in details, age-appropriateness and outward severity of the silhouette.

The most acceptable option is to purchase clothes and accessories from Chanel Fashion House. If there is no way to spend a certain amount, you can create an elegant look yourself.

Characteristic features of the style from Chanel:

calm colors of cold shades prevail. The designer advised to give preference to white, gray and black tones. You can create both a monochrome look and combine these shades with each other. Peach, blue and beige shades are allowed, sometimes red is used;
cut skirts, trousers are chosen from the hip or bell bottom. Such models are able to make the owner slimmer by stretching the silhouette;
dresses should not fit the figure, and the length should slightly cover the knees;
straight-cut coats and tweed jackets are worn thrown over the shoulders. This creates a seductive and austere image at the same time;
stripes, crow's feet and checkerboard are popular patterns. Sometimes an almost imperceptible textured pattern on matter is enough;
during the day they wear discreet accessories, in the evening - a necklace or earrings complete with bracelets;
shoes or pumps are chosen from shoes.

A flirty hat and handbag will add a special twist to the look. Women's clothing from Chanel will help create a unified look, devoid of random things that do not match with each other.

Basic wardrobe

A fashionista cannot do without a little black dress in her wardrobe. Coco Chanel could not afford to mourn for her beloved, so she dressed the whole world in black. The knee-length dress features a straight cut and a rounded neckline. Until now, the cut is an example of elegance, a sign of style.

Except for the black dress basic wardrobe formed from stylish things:

trouser suit - Coco often appeared in strict skirts, but today it is impossible to imagine a business lady without tight trousers complete with a jacket. For meetings with friends, cropped trousers are useful, and for the office - a flared model with arrows;
A pencil skirt lends a silhouette to any body type. Chanel considered women's knees ugly, so she recommended choosing a medium-length skirt;
cashmere pullover with V-neck. Suitable for any shirt, emphasizes the formal style;
classic white shirt. Wear with a suit, pick up bright accessories;
trench coat - such clothes will help create a rich look, therefore the best choice- a beige trench coat that highlights the wearer's waist;
several T-shirts in basic colors - white, black and gray.

The House of Fashion takes care of updating the women's wardrobe, but is also known for men's clothing from Chanel. Here, the focus is on silhouettes and fabrics used in outfits. In the latest collection, the emphasis is on Scottish motives, so you should dress in plaid things. Men were offered to choose trousers in a cage, complementing the image with voluminous scarves.

Children's clothing from Chanel is presented in the collection of couturier Karl Lagerfeld. The designer adorned the line for children and teenagers stylized as a rock chic with cat ears, complementing it with handbags, ballet flats, glasses and headbands.

Mademoiselle Coco created impeccable clothes, did not save material when making the lining of products, and cared about the quality of the stitches. The ideal image consists of little things, and if a woman herself knows about the cheapness of the material of clothing and sloppy seams, then everyone around will notice her awkward state. The perfect look is played up to the last stitch on the fabric.

10 rules of the image

Several decades have passed since the death of the great Koko, but her rules for composing an image have not become obsolete. Photos of Chanel-style clothes represent the clarity of the silhouette and the laconic form of the products.

Strict adherence to the rules will help create a harmonious image:

jacket - Mademoiselle liked the hunting jacket of one of the aristocrats so much that she immediately decided to offer a spectacular wardrobe detail to women. The jacket allowed free swinging of the arms, did not restrict movement;
jacket - first there was an elongated fitted jacket made of tweed fabric, covered with fur. Fashionistas could not shell out for such an expensive thing, so Koko came up with a cheaper option - a cropped jersey jacket with a dedicated shoulder line;
trousers are another element of men's wardrobe that migrated to women's wardrobe... Today, it is impossible to create a stylish image without trousers, a correctly selected model hides figure flaws, gives a feeling of comfort;
classic pencil skirt below the knee. In the coming season, beige high-waisted models will become fashionable;
cocktail black dress - business card Chanel houses. If you need to quickly pick up elegant image, stylish attire will help out. Now there are several variations on the theme of the little black dress. At the peak of popularity, models with cutouts on the back and chest, with lace or guipure trim and a wide belt;
combination of two colors in shoes. Conquered women of fashion white patent leather shoes with black socks. Women's legs have the right to grace, in such shoes the feet visually become smaller;
vest - having borrowed a vest from men, Coco appeared in front of women of fashion in a stylish way. WITH light hand the trendsetters of the style began to wear the vest along with light trousers, having received a fresh summer look;
Jewelry - Koko adored jewelry and costume jewelry, but she recommended not to overload the image with jewelry. Chanel emphasized harmony with chains, which she wore not only around her neck, but also on her belt. She is known for her fondness for cufflinks, cameo brooches, pearl and ruby beads. The couturier has always complemented the look with precious accessories, and now at fashion shows from Chanel are presented headbands, brooches and multi-layered pearl beads;
handbags - Chanel has freed the hands of women by offering elegant shoulder bags. A woman's flying gait is created not only due to an even posture, but also due to the absence of heavy bags;
perfume - Coco Chanel's clothing style will remain unfinished without a drop of her favorite scent. At the time of the fashion designer, the scent of perfume quickly disappeared, and only one variety of flowers were used to create them, the bottles were richly instructed with jewelry, although their composition did not please. The couturier asked perfumer Ernest Beau to create a fragrance that smelled like a woman. He used a complex composition, adding an aldehyde to the formula for stability. Chanel chose sample number 5, giving him her last name. Since then, the perfume has not lost its popularity, becoming the final note of an exquisite female image.

Coco Chanel wanted to combine female and mens styles clothes together. Her decisive antics went down in history, as soon as she appeared in a rebellious guise, as fashionistas picked up the idea. The popularity of Chanel suits does not fade away, tweed jackets and a classic cropped jacket without a collar are known for their convenience. The couturier introduced baggy things into the wardrobe, giving women fragility and touching, gave them the opportunity to feel comfortable in expensive things.