Not so long ago, the world congratulated on the one and a half century anniversary fashion house"Barbury". The clothes of this manufacturer are famous for their impeccable quality, fidelity to style and originality of design solutions. Today the products of this brand are one of the most demanded in the best fashion boutiques in the world.

Burberry: the beginning

In 1856, the first shop presented there was opened, it was invented and created by the owner. It was Thomas Berbury. This was the beginning of the history of the brand, which is popular all over the world today.

Thomas was already a banner by that time. It was his pen that such a magnificent creation as gabardine belongs to - waterproof, wear-resistant and beautiful fabric, which is in demand today. At first, Thomas Burberry sewed military uniforms from gabardine, making adjustments to the design. By the way, it was then and that is how the famous trench coat was born, which later migrated from the army barracks to the wardrobes of urban fashionistas. But it didn't stop there! Once Thomas had the idea to work not only on the exterior, but also on the "inner world" of clothes - and he set about inventing a pattern for the lining. "Why not make it checkered by mixing white, red, black and sand?" - the ingenious tailor once thought. No sooner said than done. Today this ornament is recognizable and beloved, it is worn with pleasure and even counterfeited. It received the name "Nova" and is considered one of the main attributes of the "Barbery" style. Clothes, bags, gloves, scarves, jewelry - wherever you can find the famous black-red-sand cage!

Directions

Today the manufacturer works in two directions:

• Burberry London is a haute couture clothing line. She is shown at the most prestigious fashion shows. Its development is personally carried out by the creative director of the brand Christopher Bailey. Needless to say, clothing in this category costs fabulous money?
• Burberry Prorsum - a wearable line that is close to everyday fashion modern city... Here one of the main rules of "Barbery" operates: clothes must be comfortable. This series is dominated by cozy things, a bit reminiscent of the uniforms of British soldiers of the army of Her Majesty of the last century.

Famous and in demand are not only clothing for adults, but also other areas of creativity "Barbury": children's clothing, jewelry, numerous accessories. The manufacturer pays great attention to the development of models for little fashionistas, taking them seriously and seeing them as their future customers from childhood.

About Burberry style

For the second hundred years, the manufacturer has been demonstrating excellent taste and adherence to classic traditions. Among his creations, you are unlikely to stumble upon momentary trends and flashy luridness - this is the lot of manufacturing Asia and imitators. "Barbury" creates fashion, does not follow it.

The "Barbury" style in clothes is always sustained and restrained, thought out to the smallest detail so carefully that any of its components looks expensive, high quality, stylish. There are several main trends:

• perfect accuracy of patterns, use of author's elements, complex designs;
• sewing quality: smooth stitching, elaborated edges, high detail;
• features of the greatcoat style, but without deep immersion in military;
• using the highest quality fabrics;
• thoughtful fittings.

The founder of the eponymous brand, Thomas Burberry (August 27, 1835 - April 4, 1926), began his fashion business with a small shop in the British county of Hampshire in the town of Basingstoke, which sold ready-made clothes of famous companies. The store specialized in selling ready-made sportswear and outerwear. Perhaps Mr. Burberry would have remained an unknown owner of an average boutique if in 1870 he had not been struck by a brilliant idea and he had not developed a technology for the manufacture of a completely new type of material, which is still widely used in light industry in almost all countries. This is gabardine - a unique wool material that can repel moisture. It is durable and practical, almost wrinkle-free, durable, windproof, lightweight and comfortable to cut. This idea was pushed to Thomas by local farmers, more precisely, everyday clothes made from coarse linen fabric, which they wore all year round in any weather. A special weave of threads, which allows linen products to reliably protect the human body from moisture, as well as the durability of the fabric, became the basis in the development of Mr. Burberry.

Thomas Burberry quickly made an experimental model out of gabardine in order to finally get a patent for his invention. Thoroughly the entrepreneur approached the choice colors for his invention. After going through a huge number of options, it was decided to use the cage. It was used mainly in the creation of lining for outerwear, and the pattern consisted of four colors: black, white, sand and red. Thus, from the very beginning and until recently, the plaid pattern has been another hallmark of the Burberry brand, thanks to which a unique style has become instantly recognizable.

Gabardine products quickly gained fame and wide popularity, especially among athletes. The whole secret of success was the combination of the colors of the cage with the special lines and shapes of the models that did not pretend to be luxury, extravagance and sophistication, although not devoid of soft elegance. They gave a sense of freedom and self-confidence. Soon, Thomas Burberry closed a small shop in Basingstoke, moved to London and began an active trade in sports goods made from his gabardine.

The First World War became a new milestone in the development of the Burberry brand. A shrewd businessman, Thomas designed a military raincoat for British pilots - the famous Burberry trench coat, which met the field conditions in both waterproof and windproofness and incredible durability.

Straight, knee-length waterproof coats, tied with a belt, were originally intended for soldiers, but many people liked it. And with them the cage. After all, the colored checkered lining - in fact, the only decoration of the trench coat - echoed the traditional colors of English blankets, thereby reminding of the comfort of an abandoned home. Perhaps that is why the cozy and elegant cage has remained one of the most popular colors for almost 100 years.

One way or another, the raincoat brought unprecedented profits to Thomas and his company, which allowed not only to expand production, but also to improve the existing models.

Soon, Burberry received a large order from the War Department to develop an officer's uniform for Her Majesty's troops. The order was successfully completed, and Thomas Burberry received the Royal Patent and became the chief tailor of King George V (and then Queen Elizabeth II).

It was at this time that the Burberry trademark was developed: a knight on horseback against the background of the flag of the British Armed Forces and the symbolic inscription in Latin “Prorsum”, which means “to go forward”.

One of the first golden pages in the history of the trench coat and Burberry along with it, critics call Hollywood cinema of the 30s and 40s. During the hostilities, the military style became popular and in demand. And while World War II was going on in Europe, American cinema was filming its best films in which the actors, even if the events in the film took place in peaceful America, were dressed with a "military imprint." So the trench coat and the permanent cage made their debut in the cinema, and from the movie heroes they migrated to the streets of megalopolises.

After the war, products with the Burberry logo have not lost their popularity and relevance. If first from plaid fabric did only the lining to the classic trench coats, then in the wake of the popularity of this pattern, many products were made checkered, especially Burberry accessories. Gradually, the cage has become not only a fashionable, but also a cultural symbol of Great Britain.

All the time, from the first day of its existence until 1956, Burberry was run by members of the Burberry family. When her last representative retired, Lord David Wolfson took his place. He has kept all the traditions of the Burberry House, adhering to a truly British, conservative direction. When he managed to get a young, promising Italian designer Roberto Menichetti, the traditional Barberrian cage was noticeably renewed and received a new, but no less bright and demanding life. And the trench coat has become a part of everyday wear. And few mods of the 1960s knew that their favorite cloak-coat was, in fact, the uniform in which their grandfathers fought.

This was followed by the rise in popularity of the trench coat in the 1980s and at the turn of the 2000s. In the 80s of the last century, Burberry managed to return the trench coat to the must-have category. Some celebrities have contributed to this, such as Prince Charles and Princess Diana, who were photographed in 1983 in Burberry trench coats.

However, it wasn't until the 90s that Burberry became known as more than just coats and raincoats. In 1997, the talented marketer Rose Marie Bravo became the president of the company. It was she who led this Fashion House along the path that led him to the Olympus of luxury brands. The commercials, directed by Mario Testino and starring Kate Moss and Stella Tennant, helped reorient the brand's conservative style towards a more youthful and sexy one without losing its British essence.

Rose Marie has hired the best marketing and finance professionals. Moreover, in 2001 she managed to lure the British designer Christopher Bailey from Gucci, who took the place of Menichetti. With his arrival, Burberry's main line of development was split into Burberry Prorsum and Burberry London. Burberry Prorsum is first and foremost luxury and fashion trend-setting experiment, a line available only to the very wealthy, which retains English style sewing traditions of strict, unpretentious lines and shapes.

The Burberry London collection is based on English sewing traditions and the history of the brand. Jeans, T-shirts, sweaters, shoes, handbags and small skirts - the classic line, business card Burberry London.

In addition, the company successfully implements another line - Thomas Burberry, which represents children's and teenage clothes, watches, glasses, accessories and perfumes.

By 2011, Bailey had taken the brand to a whole new level. A talented designer knows what the younger generation wants and successfully uses this knowledge in his collections. Thus, knitted trench coats and fur hats for women have become the trends of the fall-winter 2011/2012 collection. It is distinguished by a variety of models and colors. Another important feature of the products is leather. Skillfully crafted, imitating a strict cage in its weave, it seems to convey a balanced character and self-confidence.

The Burberry Fashion House has remained true to its traditions, but by presenting new collection, introduced an element of novelty. The collection traditionally presents a series of coats in a colored cage, as well as fur coats in black, white and dark brown colors with a pile of various lengths.

The elegant cage emphasizes individuality and determination even more vividly, enchants with calmness and determination. The greatest effect is achieved through finishing. Large leather tassels hanging elegantly around the edges form a cohesive whole with the garment and emphasize the luxury of the material.

For nearly 150 years, the Burberry brand has held a strong position in the global market and among the famous couturiers of our millennium. Even those who are indifferent and far from the fashion industry will recognize Burberry's signature cage at first glance, and would not mind receiving such an original gift for February 23 or any other holiday. A simple but effective combination of colors, competent proportions and a legend, which no one can do without good brand, - these are the components of success.

One of the oldest brands born on the island of Foggy Albion is the Burberry brand. The Burberry brand specializes in the production of women's, men's and children's clothing, as well as shoes and accessories. Under the Burberry logo, lingerie, cosmetics and perfumes are also produced. The company was founded in 1856 by Thomas Burberry in Basingstoke. Today, the talented designer Christopher Bailey is the executive director as well as the art director of the company.

Today the brand is represented in 50 countries of the world and has more than 5000 mono-brand boutiques. Burberry presents its production in several lines:

• Burberry Prorsum is the main line of women's, men's and children's clothing, footwear, accessories and perfumery. Women's collections this line is presented at the Fashion Week in the capital of Great Britain, and the men - in Milan.
• "Burberry London" - this is the name of the line for men and women's clothing, footwear, accessories and perfumery. The collections that the company produces under this line adhere to the classic style. The line is more intended for boys and girls aged 16-25.
• "Thomas Burberry" - under this name a line of men's and women's clothing, footwear, accessories and perfumes is produced. The collections of this line have a sport-casual style.
• "Burberry Sport" - although the company produces collections of casual clothes, it also has a separate line sportswear, footwear and accessories, as well as perfumes.
• "Burberry Brit" - under this name the company produces collections of men's and women's clothing, shoes, accessories and perfumes, made in casual style.
• Burberry Beauty is the company's line of cosmetics.
• Burberry Watches is the brand's watchmaking line.
• Burberry Eyewear is the name of a line of the company that specializes in the production of sunglasses for women and men.

Thomas Burberry: history

Thomas Burberry - the founder of the company was born in 1835 in the city of Dorking, located in the county of Surrey in the UK. Young Thomas worked as an apprentice for a local tailor. In 1865, thirty-year-old Thomas Burberry founds his own clothing company. In the same year, Thomas opens the first T. Burberry and Sons ", which is located on Winchester Street in Basingstoke.

Just five years later, by the early 70s, T. Burberry and Sons had become one of the leading outerwear companies in Basingstoke. Even then, the customers of the store were not only local residents, but also athletes who came to the hometown of Thomas Burberry.

1879 was the year that Thomas Burberry invented gabardine, a breathable, waterproof fabric. Name new fabric was not chosen by chance - in the works of William Shakespeare, this was the name of the place where one could hide from the weather. The inspiration and idea for the creation of the new fabric were the cloak-robes, which were worn by English farmers throughout the year. Soon, clothing made from a revolutionary material became popular among anglers, travelers and hunters.

In 1888, Thomas Burberry received a patent for a technology for the production of a new material. Gabardine, which was made using cotton yarn and waterproof linen fabric, competed with heavy rubberized raincoats.

Three years later, in 1891, Thomas opened the first store in the British capital. The store is located on Haymarket Street and was named Burberry’s Gabardine.

In the second half of the 90s, the brand introduced a coat for officers, which was named "Tielocken Coat". The modern Burberry trench coat was later created on the basis of this raincoat.

Burberry's first logo and customers

In 1901, the brand began to officially supply outerwear for the British army. This became the reason for the need to create brand markings on the uniforms of officers. It was then that Thomas Burberry settled on the choice of an equestrian knight in armor with a spear and a waving flag with the inscription "Prorsum". The Latin word "Prorsum" is translated as "forward". Over the years, it was this emblem that became one of the most recognizable in the whole world, and the inscription on the flag still indicates the main tactics of the brand, namely the constant striving for new things. The spear in the knight's hand is also no coincidence, since it was it that became a symbol of protection and preservation. best traditions companies.

The company continued to develop. In 1909, the company opened the first mono-brand boutique in the capital of France. In the same year, the brand's coats were marked with the Burberry label.

The following year, the company decided to try its own hand at producing women's outerwear. Also in 1910, the brand introduced the first leather-lined coat for motorists.

It was in 1910 that the famous aviator Claude Graham-White put on a Burberry gabardine when flying from London to Manchester. Claude Graham-White was the first person to complete this translation in less than 24 hours.

On December 14, 1911, explorer Roald Amundsen, along with his team, became the first to reach the South Pole. The expedition gear and tents were sewn from waterproof gabardine by Burberry. After a successful expedition, Amundsen expressed his gratitude in the following words:

“Many thanks to Burberry’s. The jumpsuit experienced a long sleigh ride and survived! "

The following year, the company patented the Tielocken gabardine coat with a collar and a belt at the waist.

During the First World War, the brand began to officially supply gabardine raincoats, which were sewn for officers of the British Royal Corps. It was during these years that the patented Tielocken model received the name "Trenchcoat", which originated from the English word "trech" - trench, trench.

From the memoirs of a Royal Army veteran:

“During the war, my plane had an accident and I fell into the English Channel. I was wearing a Burberry trench coat so I had to get rid of it to save myself. A week later, the trench coat was returned to me, which struck at sea for five days. I continue to wear it to this day. "

During the war years, the brand created about half a million raincoats for the British army. Such an order brought the brand considerable profits and immense popularity not only among the military, but also among civilians.

Growth in popularity

After the war, Burberry's raincoats became popular among various segments of the British population. The company's production has been popular with athletes, ordinary residents, outdoor enthusiasts and so on.

In 1915, Burberry began to export her own raincoats to Japan. In 1916, gabardine coats became part of the uniforms of officers of the country's equestrian police. The following year, the brand began producing ski suits from its famous material, and in 1918, motorcycle jackets.

1919 was a particularly successful year for the company, as the Burberry brand received a royal patent from George the Fifth and became an official brand. royal family Great Britain. Since this year, the company's raincoats have become very popular among politicians and writers. Bernard Shaw, Arthur Conan Doyle, Rudyard Kiplig, Ronald Reagan, Winston Churchill are not full list famous people of the time who preferred the production of the Burberry brand.

The famous four-color check pattern appeared on Burberry trench coats in 1924. Thomas Burberry was inspired by the traditional pattern of English rugs to create a four-color ornament of black, white, sand and red lines. The new ornament of the brand soon became no less recognizable, receiving the name "Nova Check".

Development

On April 4, 1926, the founder of the brand passed away at the age of 91. After Thomas Burberry, the management of the company passed to his sons - Arthur Michael and Thomas Newman. The new leaders began to work on improving the gabardine. Sometimes leather and flax were added to the composition of the patent material.

In the same year 26, the British Daily News published an advertisement for the brand that read:

"Officers of the Royal Court and the Guard are ordered to wear Burberry overcoats."

The brand continued to present innovative ideas. In 1935, The Tatler magazine published photographs of the Burberry women's collection for the summer season.

Twenty years later, in 1955, the brand was granted a royal patent from Elizabeth II. In the same year, the brand was acquired by the British corporation "Great Universal Stores", after which David Wolfson became the owner of Burberry.

The following year, Alfred Brian Burberry left the company, becoming the last member of the family of the founder of the brand.

In 1960, Burberry launched the Commander II men's double-breasted trench coat using cotton. Also in 1960, the company introduced a cropped tweed coat for women. New pieces were decorated with Nova Check ornaments. Soon, the corporate ornament appeared on the company's bags, umbrellas and scarves.

In the 80s of the last century, Prince Charles and Princess Diana joined the list of brand clients. In the same years, the company expanded beyond Europe. Burberry boutiques have opened in several cities of the United States at once - in Chicago, San Francisco, Boston, Philadelphia.

The company's success was so great that the company decided to start producing perfumery. The first Burberry fragrance was introduced in 1981.

Several years later, in 1988, the company launched Infantwear, a children's clothing and toy line.

A year later, the brand received another royal patent from the Prince of Wales. In the same 1989, the company held a large-scale exhibition, which took place at the Victoria and Albert Museum in Britain.

In the 90s of the last century, Donna Karan New York and, seeing the popularity of Burberry brand products, began to produce collections that had a similar cut to the trench coat of the English company.

In the same years, the Nova Check cage gained worldwide popularity. During these years, many designers used this ornament in their collections. It got to the point that in 1993 the famous designer Franco Moschino created trousers with a checkered pattern for his brand.

It seemed to many that the company had decided not to work on creating a perfume, but these rumors were dispelled when Burberry launched its first fragrance for women in 1991.

In 1997, Rose Marie Bravo, who previously headed Saks Fifth Avenue, became the CEO of the company. The new CEO of the company decided to strengthen the brand's position not only in its home country, but throughout Europe, Asia and the United States.

1998 was a year of financial difficulties for the brand. Sales fell 7 percent, resulting in the closure of three UK manufacturing facilities. To save the day, Rose Marie Bravo hires designer Roberto Menichetti as the company's art director. Prior to that, Menchetti worked for Jil Sander. In the same year, the brand launched its first jewelry collection and launched a ready-to-wear line called Burberry Prorsum. The brand began to engage more actively in advertising campaigns of celebrities. In those years, Kate Moss and Stella Tennant became the faces of the brand.

In 1999, the Burberry Prorsum clothing line successfully debuted at Fashion Week in the UK capital. In the same year, the company launched a line of lingerie and swimwear.

21st century for Burberry

The approach of the new century has become a success for the company. The brand's profits in 2000 increased by 103 percent over 1999. The company's sales rose 11 percent. The rise in popularity required an increase in the number of stores. The company noticed this, and soon Burberry boutiques appeared in Tokyo and Las Vegas. The company began to produce jeans, and also offered a custom tailoring service for men's suits, kilts and coats. The dizzying success of the company in 2000 prompted Great Universal Stores to make an official announcement at the end of the year that the corporation was ready to list Burberry's shares on the London Stock Exchange.

“I have studied and other brands are famous. However, Burberry's example shocked me, because even during periods of decline, the brand never lost its face. "

From an interview with Rose Marie Bravo for Forbes in April 2000.

In 2001, the art director of the company left his position. In May of that year, he was replaced by Christopher Bailey, who had previously worked with Gucci and Donna Karan. Bailey was known for his innovative ideas. It was these innovations that Rose Marie Bravo relied on when she invited Bailey to join the company. Before the world knew about the appointment of Burberry's new art director, Bailey began developing a line that focused on traditional English fashion, renowned for its clean lines and meticulous attention to detail. Innovation did not wait long. Soon, Bailey presented eight men's suits at once, and also refused to show Burberry collections at London Fashion Week. From that moment on, Burberry collections were shown in Milan.

In 2001, the company launched a line of women's and men's clothing classic style, which is called "Burberry London".

The 2000s became the time of the appearance of a large number of "fake" models, on which the Nova Check ornament was used. During these years, law enforcement officers found 150 thousand forgeries of the brand on the borders of the city of Rome. As a result of the calculation, it became known that the cost of the "left" party exceeded the mark of 10 million euros. Reputation problems for the company continued due to British football fans who lived in the outskirts of the country. Fans wore tartan baseball caps and scarves, got drunk and caused riots. After that, most English pubs began to hang up signs saying "No entry in jeans, sneakers and Burberry". Locals even began to call the brand ornament of the brand not Nova Check, but Chav Check. As a result, the company was forced to reduce its production of plaid clothing and accessories. Soon, company representatives began to track “leftist” and illegal products, filing lawsuits against clothing and accessories manufacturers who used the patented cage on cheap products.

In 2002, sales of the brand's products grew by 18 percent. Time magazine named Rose Marie Bravo the best executive of the year.

The following year, the company launched the Thomas Burberry clothing and accessories line, which targeted younger consumers. The new collection includes sport-casual clothing made of denim, cotton and wool. The name of Thomas Burberry was written on the logo of the line, as well as his date of birth - 1835.

In 2004, the company opened its first boutique in Moscow. In the same year, the company's boutiques began to operate in San Francisco and Rome.

A year later, the company began producing a line of underwear for men.

In 2006, when the company turned 150 years old, the “Our Burberry Icons Collections” collection was released, which included the most famous and beloved models of accessories and clothing created by the company throughout its existence.

The popularity of the company continued to grow. In 2007, the brand decided to expand its range of accessories. In the same year, the company launched the Burberry Sport line of sportswear. Several more brand boutiques have opened in Italy, Czech Republic, Belgium and Spain.

A year later, the company opened The Burberry Foundation. The Foundation began to help young talents to realize their plans and reveal their potential.

In 2009, the company launched a casual wear line called Burberry Bit. The new collections that have entered the new line were mainly made using denim.

In October 2013, the company officially announced that Christopher Bailey would be the CEO of the company in 2019. At the same time, he retained the role of art director, continuing to work on new collections for the Burberry brand.

Monday, 24 February 2014 21:22 + in the quote pad

A girl in the style of Chanel - such a phrase will not confuse anyone. And here I don't even mean the brand itself - Chanel, but, of course, she herself - Mademoiselle Coco. You can't do that with other brands. A girl dressed in the Dolce & Gabbana style no longer sounds, although sometimes they try to speak and write like that. Sounds like? May be. But not for me.

But the Burberry-style girl sounds to me. Or even put it this way - it sounded, sounded a couple of years ago, when I was looking at photos and videos from the shows of London Fashion Week.

What does it mean to be in the style of something? It's very simple - for this it is not necessary to buy the things themselves from this or that brand, for this you just need to grasp the main features, characteristics, features of this very brand, if you like, its character. Burberry has character. What is Burberry? Indeed, many of us do not have this brand at all. So let's start with a little history and then what exactly Burberry style is.

Burberry brand history

Burberry was founded by the tailor Thomas Burberry, after whom this English company was named. Thomas Burberry in 1879 invents gabardine, a waterproof, durable and breathable fabric. It is from this fabric that men's and women's spring-summer coats are sewn. At the same time, at the end of the 19th century, gabardine coats began to quickly supplant mac cloaks made of heavy rubberized fabric.

The British Army becomes one of Burberry's first customers. The company sews raincoats for the officer corps. Another category of customers - travelers, adventurers, pioneers: the aviator Claude Graham-White, who flew between London and Manchester in 1910, which then became a record, Roald Amundsen and his team - the explorers who were the first to reach the South Pole, were manufactured by Burberry not only their equipment, but also the tents, test pilot John Elcock and navigator Arthur Brown, who took off from Newfoundland in North America in February 1919 and landed in Ireland just 72 hours later. And since 1910 Burberry began to produce outerwear for women.

Burberry is actively being worn by athletes, motorists, aviators, hunters, and members of the royal family - the company becomes the official brand of the British royal family.

Loved Burberry raincoats and Winston Churchill, British Prime Minister, and US President Ronald Reagan. And actress Audrey Hepburn wore a Burberry trench coat while filming the legendary Breakfast at Tiffany's.

Today Burberry produces not only outerwear, but also women's and men's collections, as well as clothes for children, plus perfumes.

The brand's emblem is a knight on horseback with a spear and a waving flag on which Prorsum is written, which means "forward" in Latin.

I think you are already beginning to guess what the Burberry style is, as well as what she is like, a girl dressed in Burberry style.

Yes, this is a style for the bold, brave, leading an active lifestyle, for hunters and adventurers, athletes and travelers, paparazzi and journalists, aviators and motorists. For those who need comfort in their clothes. But at the same time, they do not forget about elegance and beauty. However, this is also the style of the inhabitants of old mansions and suburban brick houses - women basking by the fireplaces and leisurely walking dogs, playing with children in their own garden.

Today, a graduate of the Royal College of Art in London, Christopher Bailey, has been the creative director of the brand since 2001, and has been an executive since 2013. It is Bailey, like no other modern English designer, who manages to combine tradition with novelty. And he, admittedly, does this very skillfully. There is freshness in his designs, but there is always a place for tradition - just like for the traditional Burberry check (black-white-red check on a sandy background, which has become a symbol of the brand since 1924 - it was then that it appeared on the lining of an army trench coat) , which is now almost invisible, but you just have to look at the inside of things and you will definitely find it.

So what can we borrow from Burberry?

First, colors with a brownish or dark tint. That is, those colors that are very convenient because dirt is not visible on them - for example, the tracks from dog paws left during a walk. Brown, gray, navy ... Plus plaid and stripes - watch Burberry as they skillfully combine plaid and stripes with solid fabrics.

Secondly, seemingly incongruous - skirts and huge bags, as well as caps a la cap of the former Moscow mayor Luzhkov.

And, of course, the most chic - belts over outerwear (for example, a coat) - a dark yellow belt over a gray-white coat. You can also pay attention to the large pockets. And on always comfortable shoes completely without heels.

Thirdly, simplicity - such dresses and skirts can be worn today, here and now.

Fourthly, femininity is very interesting, to combine dresses made of light fabrics (and possibly other clothes) with warm autumn jackets and even sheepskin coats. Tell me, not for our winter - why, in last years the winter is very much warmer. And don't forget the traditional belts and large, comfortable bags.

This is just a quick overview of Burberry's fall / winter collections from 2012 to 2014, but. But you just look at these elements - big pockets, big comfy bags, comfortable coats and jackets combined with such unexpected belts, dresses made of light fabric, caps, shoes with heels or vice versa - without them at all, shawls and scarves. This is interesting and this is something that you can copy using things from your own wardrobe. And the style, as you know, is in the details.

In the end, the most important thing that you can borrow from Burberry is ideas and inspiration, and this is valuable as it is very rare. In the end, you can throw a colorful plaid over or even over it as an outerwear - as Christopher Bailey did this season, wrapping the models who took part in the Burberry show in blankets on which you could see their initials, and this will already be completely extraordinary. Although, if you live outside the city, why not go out into the courtyard of your own house, throwing a blanket over your shoulders instead of a regular jacket ... Burberry's style is so, always everyday, even in the craziest things.

Veronica D. for Militta magazine

Looks from the Burberry collections

Burberry Prorsum Fall Winter 2014-2015 Fashion Clothes

A new pre-collection from the most successful British brand Burberry Prorsum for next fall and winter.

The most noteworthy in the collection are beautiful dresses decorated with 3D diamond-shaped patterns, jacquard fabrics and prints on blouses and T-shirts, displaying maps and sights of Paris, New York and other cities.

A outerwear gives the impression of being so cozy that you want to use it right now, without waiting for the next season.

The most best dresses Burberry

A selection of photos of the best dresses from the British brand Burberry, created on the basis of the spring-summer and autumn-winter collections, from 2008 to the spring-summer 2014 season.

In general, the Burberry brand is not a fashion brand under which a lot of beautiful dresses... In this respect, Burberry cannot compete with Valentino, Oscar de la Renta, Zac Posen ... But if you carefully disassemble the Burberry collection, you can find a lot of chic dresses.

Mylitta chose the very best dresses, with the exception of too revealing outfits, which we cannot post on our pages due to the strict moral policy of the site.

The very best Burberry dresses

A bit of the history of the Burberry brand

It all begins in 1856, when Burberry Group Plc was created in Basingstoke (Hampshire, UK).

Initially, the brand specialized in waterproof coats, which, given the English weather, were in good demand.

Over the years, in 1880, Thomas Burberry, the founder of the brand, invented the gabardine material, thus offering England a comfortable and waterproof option for equestrian sports, hunting and other activities so popular in a humid and foggy country.

Thanks to this invention, the company became truly famous, in the future, the brand created special clothing for explorers and travelers, such as Roald Amundsen, the discoverer of the South Pole.

Timeline of important events in the history of the Burberry brand:

1891 store opened in London.
1901 - The first signature trench coat is introduced.
1909 Burberry brand name made.
1910 Burberry creates a line of womenswear.
1924 - the Nova print appeared - a cage that later became a cult.
1981 - Burberry perfumery is launched.

Burberry adapts the design of clothing for everyday wear by soldiers and officers, thanks to which it receives a large government order for sewing 500,000 trench coats for the army. The fulfillment of the order brought the brand huge profits and widespread publicity among the civilian population.

For a long time, the wealth of Burberry has been steadily growing, the things of this brand have gained fame. Style icons of the day, such as Humphrey Bogart in Casablanca and Audrey Hepburn in Breakfast at Tiffany's, gave the trench a chic touch by appearing on screen in classic British brand attire.

In 1997, Rose Marie Bravo took over as CEO of Burberry, starting a new milestone in the company's history, turning it into a luxury brand, and Roberto Menichetti launched the prêt-a- collection in 1998 porter, thus marking his tenure at Burberry as Creative Director.

This was followed by an ad campaign featuring Kate Moss and Stella Tennant, directed by Mario Testino, and completely reversing the brand's image. Burberry is no longer conservative and old-fashioned, but a youthful and sexy brand that retains its classic English history.

In 2001, the fashion house appointed Christopher Bailey (formerly a designer female line for Gucci under the direction of Tom Ford) as Creative Director. Bailey's design strikingly blends the Maison's heritage with modern aesthetics.

Despite the fact that today Burberry creates many fashionable clothes as you can see Burberry has a lot of beautiful dresses, when we hear the name Burberry we imagine a trench coat.

London Fashion Week and Burberry Show

London Fashion Week continues, which means we will still see many of the eccentric and avant-garde collections for which British designers are so famous.

So, just beginning, London Week has fully proved to everyone that Orange color will not go out of fashion in the spring of 2013, however, as well as the original costume jewelry combined with no less original shoes.

Moschino Cheap And Chic and Vivienne Westwood Red Label were among the first shows at London Fashion Week.

Outrageous and red-haired Vivienne Westwood presented a spring-summer collection filled with color and variety of styles in their most unexpected combination.

The Moschino Cheap And Chic collection mixes 1970s hippie with 1980s disco. In general, the collection turned out to be insanely bright and brightly insane.

Starting September 14, London Fashion Week continued without weekend breaks on Monday 17 September with a show of another equally interesting collection - the Burberry collection.

Visited Anna Wintour dressed in white, burlesque star Dita von Teese, famous fashion photographer Mario Testino, by the way, it was he who accompanied Anna Wintour on the red carpet.

On the runway itself, there was a lot of shine - the models dressed in metallic coats of purple, dark blue, brown and red shades, hiding their eyes behind dark glasses. And on the lips - classic red lipstick.

However, you shouldn't talk about fashion, you need to look at it and fill your life with the best creations.

Celebrate Christmas and New Years with Burberry Gifts!

In some European countries, legislation and traditions are being improved, they promise to ban holiday trees for Christmas and New Year, and replace them with winter electronic trees ...

We will not abandon pleasant traditions that bring into our life a feeling of celebration and fairy tales of the New Year and Christmas, thereby returning to childhood and giving happiness. You can also delight yourself with gifts from the Burberry Christmas collection.