Niche perfumes in Riv. Niche perfume brands to look out for

There are two main conditions in the production of exclusive fragrances - the inspiration of the perfumer and natural ingredients. To avoid confusion, you should know: selective perfumery - that these are niche fragrances, perfumes that are produced in limited editions. For their creation, rare plants, tree resin, aromatic oils are used.

What does selective or niche perfumery mean?

What is niche perfumery and what is selective perfumery? Niche cosmetics is a term used to define rare types of perfume. Selective is a perfumery fragrance that belongs to "niche cosmetics". Selective perfumes have occupied a certain niche or cell, hence the conclusion: selective perfumery is a part of a niche.

What is different from the rest

To easily distinguish a selective perfume from another, you need to know which groups it is divided into:

Massmarket - perfume of a low price category. Such aromas quickly disappear, without having time to open up. Sold in markets, supermarkets, hardware stores.

Luxury perfumery - Eau de parfum, perfumes of famous fashion houses, brands. They are distinguished by an extensive number of advertisements with the participation of popular personalities. A wide range of fragrances, last up to 24 hours, the price category varies. This perfume is a wide production with the use of synthetic products.

Selective perfumery is a product of a creative process using rare plants and natural ingredients. Such aromas on each person "sound" in their own way, last from 24 hours to two days. They differ in limited edition, distribution points around the world no more than 500. They use ordinary glass or original bottles with precious metals, stones and leather. At the same time, the price of some fragrances is not higher than luxury perfumes. The cost of such an exclusive bottle can go up to several hundred thousand dollars.

Features of selective perfumery

Even if we take into account all the advantages, uniqueness, selective perfumery - the perfume is “not for everyone”. The point is that they can seem specific, even harsh. Apart from that, they are mostly unisex fragrances. A niche perfume on a man reveals more tart notes, on a woman's body - softer, more delicate, sensual. These perfumes change the look at the world of perfume, after using them you don't want to return to the familiar world of smells. The sound of the scent depends on body temperature, weather and even a person's mood.

Selective perfume brands

Niche perfumes are increasingly attracting the attention of people, especially women. New ones appear every year selective brands, new names sound. Not so much because it is profitable, but because it is something creatively new. The desire to expand the boundaries, surprise the world, to speak out pushes more and more talents to try themselves in the world of exclusive perfumery. Someone remains a sensual romantic, and someone becomes an innovator.

Serge lutens

The Serge Lutens brand is distinguished by its originality and great taste. Serge Lutens, the founder of the brand, is an authority in the perfumery circles, and the brand itself is one of the most popular. One of the first Serge Lutens fragrances, the floral Sa Majeste La Rose conquers with the essence of a delicate rose paired with sweet honey, light notes of smoke and wood. The composition is complemented by musk and cloves. Fille en Aiguiles perfume is created on the basis of pine needles and incense in combination with laurel leaves and fruits. This perfume opens best in late autumn or winter.

Tom ford

The former creative director of Gucci has partnered with Estée Lauder on two lines of cosmetics. Today the name Tom Ford is very popular. He received recognition not only for the collection of clothes, but also for the creation of an exclusive perfume. The brand's lineup includes over 30 fragrances for women, men and unisex. Each of them has luxury and sophistication.

Orchid Soleil or Solar Orchid is a women's perfume. The combination of orchid, red lily, tuberose, pink pepper and whipped cream will conquer the delicate nature. The bouquet opens from brighter to more delicate oriental. Tom Ford Noir is presented for men - the base consists of patchouli, civet and vetiver. Add bergamot, cumin, violet, nutmeg and pink pepper to these for an incredibly elegant and mysterious scent.

Etat Libre d'Orange

The translation of this brand sounds like "Land of the Free Oranges". The founder of the brand, Etienne de Swardt, has a truly rich imagination. Knows how to emphasize the exclusivity of aromas. With his spirits, he seeks to awaken sexuality, to reveal the secret, to give freedom to hidden desires. He uses rare perfume combinations. The smell of sweat, blood, semen are common ingredients in these selective perfumes. "Enchanting secretions", "Palace whore", "Virgin and Toreador", only with their shocking names this exclusive brand piques interest.

"Enchanting Secretions" refers to a woody scent. It is based on coconut, lily of the valley, apricot and lilac. The composition is added with accords of iodine, aromas of blood, iris and sandalwood. A truly enchanting, bewitching perfume. "Virgins and Toreador" is an amazing combination of soft, sweet notes with brutal ones. Musk, tuberose, patchouli, bergamot and vetiver fit perfectly in one bottle.

Escentric molecules

All of Geza Shon's perfumes are based on the Iso E Super molecule, which is obtained from accords of musk, amber, oriental flowers and wood. Escentric 01 consists of Iso E Super, pink pepper, lime, mastic resin. Muscat and woody notes of the bouquet give a special warmth. Molecule 01 is a mono-fragrance consisting of one component, the very same Iso E Super molecule. It has a pheromone effect. Perfume sometimes attracts with its mysteriousness, then repels with its sharpness.

Montale

French brand Selective perfumery Montale is distinguished by its love for exclusive fragrances. Founder Pierre Montal created perfumes for Arab sheikhs. The products of the French brand Montale are unique, their base consists of a mixture of aromatic oils, and the proportion of alcohol is minimal. They are distinguished by their resilience, enchanting sense of romance and magic.

For feminine natures, Montale offers Crystal Flowers. Delicate floral scent of the East combines lily of the valley, rose, tangerine and musk. Chocolate Greedy with notes of chocolate, vanilla, coconut, orange peel is perfect for lovers of sweets. The combination of plum, orange, geranium and rose, presented in Dark Purple, will captivate daring, extraordinary ladies.

CnR Create

Astrologer Robert Boehm came up with the idea to combine the signs of the zodiac with perfume. 24 fragrances, two for each zodiac sign, for men and women. For example, Aries for Men smells like trees: pine and cedar. Diluted with jasmine, geranium, blue mint. The character of the spirits corresponds to the strong, assertive, tactful Aries. For an emotional Virgo, a floral aroma of white flowers, vanilla, pear, bergamot, clove, cinnamon is presented.

Comme des garsons

Rei Kawakubo is a famous designer, founder of a Japanese perfumery brand. This laboratory has created not only luxury fragrances "Comme des Garçons", "Odeur 53", "Champaca", but also six lines selective perfume:

Sherbet, "edible" smells;
Leaves, dedicated to lilies, mint, tea;
Red, dedicated to the color red;
Incense dedicated to religion
Colonge, three eighteenth-century colognes;
synthetic line.

Among the floral fragrances, Comme des Garcons Series 2 Red is presented: Rose with combinations of rose, raspberry, pink pepper, paprika, blueberry. Such a romantic bouquet will conquer refined natures. "Series 5 Sherbet: Peppermint" with mint and cardamom in the base is suitable for lovers of spicy perfume. For men presented by des Garcons Comme De Garsons 2 Man. This perfume based on nutmeg, mahogany, leather will add a zest to the image of a confident man who loves to be the center of attention.

Selective fragrances are gaining popularity, finding a place in the hearts of the sophisticated. Among them there is a wide selection of perfumes for men and women, but unisex remains the most popular. Montale, Amouge, Etat Libre d'Orange occupy the first lines among the famous brands of niche perfume. This proves the exclusivity of the fragrances. Among them are Montale Chocolate Greedy, Serge Lutens Daim Blond.

The main misconception regarding elite niche perfumery is the high price. There are brands, exclusive fragrances that are available to everyone, you can buy such perfumes at points of sale. In Moscow, there are such stores in the Prestige M shopping center and in the Central Department Store, in St. Petersburg in the Raduga shopping and entertainment center. These same stores offer online shopping. In addition to points of sale, there are online stores where you can order an exclusive perfume online with home delivery.

Among all the variety of online stores, it is difficult to choose the one that offers a quality product. Pay attention to prices. A fake will always be cheap relative to the original. Before buying online, it is better to first get acquainted with the scent live, so as not to be mistaken with the choice of your selective brand and choose your scent.

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Perfumery is a rather complex science, which consists not only in choosing one favorite perfume, but also in knowing the terminology. Ambergris, musk, distillation - we have heard such terms at least once when we walked into a perfume store. What about niche or selective perfumery? This term is replete with the windows of many shops, but it seems that this is some kind of perfume "not for everyone" and it is better not to go in.

Of course, in a sense, this is so, but the devil is not so terrible as he is portrayed. Let's figure out what a niche perfume is.

What is the difference?

The fact is that all perfumery, like clothing: for the mass market, luxury and niche segment. In turn, mass market - mass sales that are available in all stores, luxury - is also available, but more expensive in cost, and niche - a little more elite.

Niche perfumery is an individual creation of perfumers who personally tried to create a fragrance, made it as unique and interesting as possible and released it in limited quantities. And there is such a work, respectively.

Why niche?

Niche is French for "cell". By and large, such perfumery simply takes a certain place and will not give it to anyone. Niche perfumery is the art of creating fragrances, a kind of perfume religion and philosophy of perfume, which is capable of opening differently on the skin of each person. Niche perfumery - very exclusive and very beautiful.

Niche perfumes consist exclusively of natural raw materials, which come exclusively in exclusive ingredients and limited quantities.

Niche perfumery - very exclusive and very beautiful.

Niche perfumery composition

As we said, niche or selective perfumery consists of natural products - no silicones, no artificial fragrances. Here, as with elite winemaking. In principle, perfumery can be easily compared to wine: the mass market is Isabella packaged wine, and the niche is a hundred-year-old sauvignon.

It is also important not only the naturalness of the ingredients, but also the place of their birth. If, for example, they try to buy an orange tree flower in the Maghreb countries (northern Africa, Tunisia, Morocco, Algeria), then for the essence of the gayak tree, the perfumer will go to Indonesia. Niche scents require dedication and even more fanaticism from a perfumer.

Appearance

The packaging and bottle of niche perfumery always looks very thoughtful and sophisticated. There will be no incredible shape and bright colors, as in Moschino fragrances, but vice versa.

Perfumery can easily be compared to wine: the mass market is Isabella packaged wine, and the niche is a hundred-year-old sauvignon.

Refined, restrained, often of dark shades. Also, very often, perfumers manually engrave the names of brands on the bottles. For example niche brand perfume Martina Micallef hand paints its bottles and decorates them with rhinestones

Sometimes the label is signed by hand. But there are some brands, like Martin Micallef, whose bottles are works of art, they are hand-painted and decorated with Swarowski crystals. Each fragrance has its own serial number and personal certificate. And some of the bottles are made using precious wood, leather, expensive crystal or opal glass.

We have long been accustomed to the fact that on the shelves in stores you can find a huge selection of luxury perfume from Yves Saint Laurent, and you, too, probably have such a bottle. But not everyone knows about the selective Oriental Collection - this is also YSL perfumery, only more complex and expensive, “for the elite”. We have no doubt that you will appreciate it! We especially loved Supreme Bouquet, an incredibly feminine and sensual scent suitable for both day and night out. In its heart is tuberose, which gives it a special sound, and the supporting notes are pear, pink pepper, ylang-ylang, amber and musk. Mm!..

Price: 13,000 rubles (80 ml)

Sunshine by Amouage

Amouage fragrances are already a symbol of luxury, and they are certainly attractive. The novelty Sunshine combines creamy almond accords, tart black currant notes and delicate flowers - jasmine, magnolia, osmanthus. With such a scent, you can conquer not only a man, but the whole world - you will definitely feel very confident.

Popular

Price: 30 800 RUB. (100 ml)

01 Molecule

Molecule has already become a legendary perfume - if the girls have not bought the coveted bottle, then they dream of it. This fragrance is very difficult to describe, because it is absolutely individual and reveals itself on each person in its own way. Perfumer Geza Schoen has created a unique woody-musky fleur - many believe that it drives men crazy and, most importantly, blends harmoniously with the natural scent of the skin. In a word, the bottle is definitely worth its money.

Price: 12 650 RUB (100 ml)

Killing Me Slowly by Kilian

The perfume with the intriguing name "Kill Me Slowly" will appeal to fans of rich, but soft, as if silk aromas. It is a very sensual and intimate fleur, which consists of notes of black currant, lychee, Bulgarian rose, iris and Madagascar vanilla. The aroma is complex, intense, but at the same time delicate ... For romantic date just perfect!

Price: 13 500 rubles. (100 ml)

Fleur Narcotique by Ex Nihilo

After reading the name of this fragrance, we were, of course, very intrigued! Fleur Narcotique (can be translated as "narcotic flower") from the young Parisian brand Ex Nihilo will appeal to girls of daring disposition - you still need to dare! In fact, it is really addictive - such an interesting and enchanting smell is contained in the bottle. Let's try to describe in words: top notes are bergamot, lychee and peach, heart notes are jasmine, peony and orange blossom, and base notes are woody notes, oakmoss and musk. In short, the composition is intricate and intriguing. Narcotic!

Price: 23,000 rubles (100 ml)

Jasmin Angelique by Atelier Cologne

Angel Jasmine is a green scent that will suit both you and your boyfriend at the same time. And by the way, it is not at all like the sweet jasmine we are used to - the composition is much more complex and interesting. Egyptian jasmine is helped by the notes of fig, galbanum, incense and white amber. It seems to us that Eau de Toilette perfect as a basic perfume for every day - it will be appropriate even in the morning at the office.

Price: 12 600 RUB (100 ml)

Oud Palao by Diptyque

The rich notes of oud are at the height of fashion now! That's perfume brand Diptyque has released his own variation on the theme of oud - Oud Palao is simply incredible ... Woody, with notes of Bulgarian rose, vanilla, tobacco and patchouli. And the best part is that, again, you can use it together with your loved one!

Price: 11 250 RUB (100 ml)

Cannibale by Serge Lutens

Do not be intimidated by such a strange and slightly intimidating name of the fragrance. The famous perfumer Serge Luten is still an entertainer - he comes up with such names for his masterpieces that one would certainly want to try, if only for the sake of interest. In fact, Cannibale is a very rich woody oriental flavor, which will appeal to lovers of exotic and something unusual. Lutin himself hints that a woman using this perfume “wants to eat”. Agree, no one expects a more stunning effect from spirits!

Price: 7900 RUB (50 ml)

Amber and Roses by Mancera

A great option for the evening was released by the Mancera brand - if you love the scent of a rose, then you will definitely like it. Of course, not everything is so simple. In addition to the amber and rose stated in the name of the perfume, you will hear notes of white musk, Indian jasmine and Sicilian lemon. Like all Mancera fragrances, this one is very intense, so don't overdo it before going out.

Price: 14 400 rubles. (100 ml)

Larmes Du Desert by Atelier Des Ors

The Atelier Des Ors brand has just come to Russia, but has already managed to fall in love with us. The name of the fragrance, which we advise you to take a closer look at, translates as "Tears of the Desert". It reflects the perfumery traditions of the Middle East, which means that it will appeal to lovers of spicy, oriental aromas. Notes: incense, cypress, patchouli, cedar, amber ... You will definitely not remain unnoticed!

Price: 24,000 rubles (100 ml)

SoOud Ilham

And again, trendy oud notes! This oriental scent sounds very rich and at the same time incredibly feminine. Oud is often associated with woody scents (and more often with men's fragrances), but in this case pink pepper, ginger, musk and patchouli create a sweet, festive sound. It seems to us that the fragrance can be classified as an evening one - it will go well with a cocktail dress.

Price: 16 500 RUB (100 ml)

Learn all about selective fragrances

Surely you have already met this mysterious phrase somewhere "niche perfumery". These fragrances are not so popular in our country, but nevertheless we hear about them more and more often. What is niche (selective) perfumery? Let's figure it out together!

What is niche perfumery?

The entire perfumery market in the world can be roughly divided into three categories:

Massmarket- these are fragrances that do not differ in complexity, selection of raw materials, subtlety of notes, but they have another advantage - availability. Their habitat is supermarket shelves, market pavilions, underground passages.
The market for luxury fragrances- these are the spirits of famous fashion houses, jewelers, perfume companies. This is the perfume that we are most often used to buying and seeing on the shelves of chain stores, boutiques and duty-free shops. These products follow 100% fashion trends and are always liked by people.

Such love is not accidental, because these perfumes are created in order to please us and fit universally. Luxe perfumery is always grandiose shows, large-scale advertising campaigns with the participation of Hollywood stars of the first magnitude, top models and outstanding athletes.

Niche perfumery(from the French la niche - niche, cell) is rather the art of creating a fragrance, the religion of perfume notes and the philosophy of opening a perfume on human skin. These are very exclusive, rare fragrances.

For such fragrances, perfumers rely on their imagination and the best natural raw materials, and do not work within the framework of an order received by them, which strictly regulates the cost of one liter. And these fragrances are not advertised, they are not intended for a large audience. Their value lies in exclusivity, individuality and naturalness.

What makes niche perfumery different?

Natural raw materials

To create such aromas, perfumers use only natural raw materials of the highest quality. When choosing a material, even the year of the crop and the place of growth play a role. For example, they try to buy the orange tree flower in the Maghreb countries (northern Africa, Tunisia, Morocco, Algeria), and the essence of the gayak tree - in Indonesia.

Such perfumes are produced in a very narrow "circulation" and are sold in small special boutiques, extremely rarely in large stores. For some spirits, sometimes you even need to queue up so that they can be created.

The cost price of these fragrances is very high; in addition, a bottle of perfume can be very expensive due to the precious design. These perfumes can cost from 1000 UAH and up to several thousand dollars.

The most popular niche perfume brands are L "Artisan Parfumeur, Montale, AnnickGoutal, E. Coudray, Frederic Malle, Parfums de Rosine, Serge Lutens, Ajmal, Amouage, Jo Malone, Diptyque, Miller Harris.

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Perfumery is a great way for men and women not only to express their frame of mind to others, but also to emphasize their own status, complement the image, and niche perfume brands will do it even better. The concept we are considering is seemingly simple and relevant, but in fact, niche perfumery is not meant to be what we are used to understanding. It's time to take a closer look at this concept and see how it differs from typical fragrances.

How did niche perfumery come about?

Exclusive and exquisite, it is quite rare and inaccessible to every user. To understand the peculiarities of niche perfumery, let's go back to the recent past.

Even in the last century, only powerful people with high level prosperity. However, as industrial production began to develop, goods became widely available, and perfumery became much cheaper. In the 60s of the 20th century, almost everyone could afford it, and by the 90s, marketing representatives have put a lot of effort into advertising that will direct the buyer and push him to buy exactly the products of this manufacturer.

There was a situation where supply exceeded demand, so the perfumers had to work for the consumer. In connection with these events, perfumery houses began to publish not just perfumes, but a product that would fully satisfy the wishes of people. True creators, if I may say so, went underground, and their products remained called niche perfumery.

Niche product features

Moscow stores offer selective perfumery in a wide range, and as we have already said, its main differences from consumer goods are in a special aroma, the use of high-quality raw materials, the absence of promotions and offers, atypical places of sale for this type of product.